There is a version of a family ski holiday that most parents know well. The lost glove discovered at the lift. The child who decides, on the mountain, that they no longer want to ski. The adult who would quite like to sit somewhere warm but cannot, because someone has to supervise. It is a holiday that requires, above all else, a great deal of management.
Familux Resorts was built as the answer to exactly that. Across four properties in the Alps and the Thuringian Forest, the group operates on a premise as simple as it is rare: guests are families with children, exclusively—no exceptions, no compromises, no other kind of traveller to navigate around. Every decision that follows from that—the staffing, the architecture, the daily rhythm of each resort—is made with the full picture of a family winter in mind, not just part of it.
Four mountains. One idea.
The group’s four properties each occupy a different corner of the winter map. At Alpenrose – Familux Resort in Lermoos, the Tyrolean Alps deliver the kind of skiing that regulars refer to in hushed tones: the Grubigstein slopes begin just 150 metres from the hotel door, and the Zugspitze—Germany’s highest peak—is reachable by gondola from the neighbouring village of Ehrwald. Dachsteinkönig – Familux Resort sits in Austria’s Salzkammergut, where the ski area rises to meet one of the country’s most dramatic high-alpine landscapes, and where a new collection of eleven luxury chalets opens this winter alongside the existing resort. Oberjoch – Familux Resort in the Allgäu brings a particular generosity to its ski offer: lift passes for the whole family are included in the stay, a detail that quietly transforms the economics of a week on the mountain.
The fourth property, The Grand Green – Familux Resort in Oberhof, occupies a different kind of winter entirely. Thuringia’s forested hills do not promise the vertical drop of the Alps, but they offer something else: a resort built to make winter worthwhile on every kind of day. The LOTTO Thuringen Skisport Area in Oberhof, the expansive wellness landscape, and the resort’s sheer breadth of activity mean that snow on the ground is welcome but never strictly necessary.
For those who prefer their winters horizontal.
Not every family arrives for the skiing. Some come for the swimming. At each Familux resort, the Familux Swim Academy pairs children with experienced instructors who meet them where they are—tentative beginner or confident swimmer—and take the process seriously. It is the kind of structured, skilled teaching that parents tend to notice by the third day, when a child who arrived nervous in the water is suddenly unwilling to leave it.
Meanwhile, the indoor pools, waterslides, and aquatic play areas serve a different purpose entirely: uncomplicated pleasure, measured in noise level and the particular joy of a slide that delivers exactly what it promises. Parents, for their part, have dedicated spa and wellness spaces designed without the presence of small people—sauna landscapes, treatment rooms, and the specific luxury of an hour that belongs entirely to them.
The detail that changes everything.
Professional childcare at Familux begins from the seventh day of life—a standard found nowhere else in the hospitality industry, made possible by staff who train specifically for it. Five age-structured kids’ clubs run thirteen hours a day, seven days a week, across all properties. The practical result of all this is something families rarely expect until they experience it: parents and children each having the holiday they actually wanted, running in parallel, under the same roof, without either one waiting on the other.
It is a quiet revolution in what a winter break can mean. Less a ski holiday with children in tow, more a season built from the ground up for every member of the family—from the infant in the care of a specialist to the teenager negotiating their first black run to the parent who has finally, genuinely, switched off.
All images © Daniela Jakob
To find out more about Familux Resorts, visit the links below:
ALPENROSE
Danielstrasse 3
6631 Lermoos
Austria
Web: hotelalpenrose.at
Tel: +43 5673 2424
Email: info@hotelalpenrose.at
Instagram: @alpenrose_lermoos
Facebook: @AlpenroseLermoos
Dachsteinkönig
Am Hornspitz 1
4824 Gosau
Austria
Web: dachsteinkoenig.at
Tel: +43 6136 8888
Email: info@dachsteinkoenig.at
Instagram: @dachsteinkoenig
Facebook: @dachsteinkoenig
OBERJOCH
Am Prinzenwald 3
87541 Bad Hindelang
Germany
Web: oberjochresort.de
Tel: +49 8324 7090
Email: info@oberjochresort.de
Instagram: @oberjochresort
Facebook: @Oberjochresort
THE GRAND GREEN
Tambacher Str. 4
98559 Oberhof
Germany
Web: thegrandgreen.de
Tel: +49 36842 42350
Email: info@thegrandgreen.de
Instagram: @thegrandgreen
Facebook: @thegrandgreenresort