Born from a wild idea one summer’s night, ZUNANI Tartufo Bianco Spumante has emerged as one of the world’s most luxurious gourmet delicacies, offering an indulgence that delights all the senses. The product of passion and perfection, no detail was spared in the creation of this extraordinary sparkling wine, which spotlights the delectable essence of Italian white truffles.
FOUR speaks with Nadja Braun and Nina Schneider, the CEOs and Founders of ZUNANI, to discover the story behind Tartufo Bianco Spumante and what makes this unique truffle-infused bubbles a must-have for lovers of all things fine food and wine…
Can you tell us about the inspiration behind creating your luxury truffle sparkling wine? What led to the idea of combining two luxurious products: sparkling wine with white truffle?
It all took place on this fantastic summer evening. We went to a beautiful restaurant in Zurich’s old town for dinner. The ambience and the dishes were so good that Nadja ordered the menu once more to choose another truffle dish. On the other hand, Nina was interested in another glass of champagne since her own was gradually running out. We imagined how the freshly shaved truffle would look on Nadja’s plate, and this filled us with anticipation. At the same time, Nina fantasised about how she could conjure up a touch more luxury in her champagne glass. She imagined that her champagne glass could be refined with two slices of truffle. At first, we laughed and enjoyed this extravagant idea: “Truffle champagne, how awesome would that be? Please imagine that!”
What was supposed to be a joke suddenly became a real idea, though. The thought of a truffle champagne intrigued us! We immediately asked ourselves whether truffle champagne or something similar already existed and, if so, where we could buy it. We were sure that if we saw truffle champagne anywhere on an aperitif menu, we would be the first to order it as a drink straight away. So we searched the internet extensively for truffle champagne or comparable products, but to our surprise, we found nothing. We ended our search in vain, but the thought of a truffle champagne just wouldn’t let us go. We suddenly realised that these two luxury products, truffles and champagne, had never been combined before. So, in a nutshell, we decided to take matters into our own hands to combine these two luxury products for the first time.
Said and done! We directly ordered 1.5 kg of truffles from Italy. After all, we first had to find out if our luxury fantasy drink would even taste good in real life. Shortly after the truffle delivery, we got started and made our very first truffle sparkling wine creation at home, on our own. We continually perfected our one-of-a-kind luxury sparkling wine and were absolutely thrilled with the results we achieved. It was hard to believe what we were able to taste during this process — it was just delicious!
After many years of passionate product development, we have finally succeeded in presenting a luxury sparkling wine that has been refined with an extract of real white truffles.
What is your vision for this product, and what kind of experience do you want to offer your customers?
Our vision for ZUNANI is to create a luxurious indulgence for truffle lovers. We want to amaze our customers with an experience that enchants the senses and offers a journey into the world of exquisite taste.
As truffle lovers, gourmets and connoisseurs, our customers are looking for unforgettable taste experiences and luxurious moments of pleasure. They want to experience something unique and celebrate life’s special moments in the company of others. With ZUNANI, we offer exactly that – an exceptional luxury truffle sparkling wine that will enchant your taste buds and indulge your senses. Whether at celebrations, events or social occasions, ZUNANI will enrich your experiences and let you enjoy life’s highlights in style.
With ZUNANI, we want to sell not only a unique product, but also an attitude towards life. We want to create a luxurious lifestyle and a strong image around the brand to emphasise the special moments of life, because white truffles, in particular, are considered the luxury product in the world of enjoyment.
What makes ZUNANI exceptional? Can you speak to the significance of using only natural flavours and how it aligns with ZUNANI’s commitment to authenticity and quality?
Only handpicked Italian white truffles are used to refine our luxury sparkling wine. This noble type of truffle is also known under the name tuber magnatum. An ancient, traditional fermentation process is used to obtain this truffle extract. The special fermentation process enables us to refine the fine sparkling wine with this high-quality truffle extract, which preserves the full aromatic complexity of the white Piedmont truffle. This means that we completely refrain from using artificial flavours and thus guarantee an incomparable taste experience that absolutely inspires. ZUNANI always wants to achieve the best quality, which is represented in every single bottle.
ZUNANI emphasises presentation with hand-applied neck ribbons and high-quality packaging. How do these finer details align with the brand’s identity?
Every detail has been carefully designed to create a genuine luxury product. The ZUNANI design captivates with style and uniformity, which clearly represents the exclusivity and uniqueness of the luxury brand. The noble bottles persuade with their elegant and timeless design. The gold embossed labels give the luxury truffle sparkling wine the appropriate elegance, and the extra dark bottles protect the valuable contents. Every single neck ribbon is applied by hand at ZUNANI. The product, including its appearance, was created full of passion. The fantasy name ZUNANI is composed of the founding city Zurich and the two first letters of the names of the founders. If you invert the logo ZZ on the dark bottle with a golden label, the initials of the entrepreneurs become recognisable. This underlines the high quality of design and the pursuit of perfection in every single detail and aspect of the brand.
The sparkling wine is suggested to be enjoyed exclusively on its own. Could you share your thoughts on why Tartufo Bianco Spumante is best savoured without culinary accompaniments?
The luxury truffle sparkling wine already speaks for itself, as it offers an intense bouquet of natural white Piedmont truffles. This means that ZUNANI can definitely be enjoyed on its own as a noble aperitif. For those who want to use it as a culinary accompaniment, caviar and oysters are recommended as an ideal luxury match. A sensational risotto is also an excellent pairing for the amazing truffle sparkling wine. For another variation, it can also be combined as an aperitif drink with a delicious aperitif plate.
The description of the luxury truffle sparkling wine mentions that it’s ideal for rounding off special moments in life. Could you share some anecdotes or stories from customers who have shared memorable experiences while enjoying your truffle sparkling wine?
Of course, we are happy to share some stories of customers who have had unforgettable experiences while enjoying our truffle sparkling wine:
One customer excitedly told us about how he inaugurated his yacht with our luxury truffle sparkling wine and then enjoyed it with his friends on his very first yacht tour. The taste of the truffle combined with the sea breeze and the breathtaking view made the experience something truly unique for them.
Another customer shared her story of a very special Christmas. She had reserved several bottles of ZUNANI for her family, and this was a special highlight of their Christmas dinner. The combination of the festive atmosphere and the luxurious truffle flavour made Christmas unforgettable for her and her loved ones.
Furthermore, another customer told us about how he celebrated with an Italian culinary evening for his birthday in the summer. He had invited all his friends to delight them with Italian cuisine. A very special surprise for his guests was the truffle sparkling wine, which he had served to all. This luxurious truffle world novelty was the culinary highlight of the evening for them.
These stories show how ZUNANI complements the unforgettable moments of our customers on unique occasions and makes the special moments even more precious.
To find out more about ZUNANI and the Tartufo Bianco Spumante, visit the links below…