TSUJIRI | The art of making Matcha

21 Nov 2016
2 min read
With over 155 years of tea making experience, TSUJIRI has jumped out the box and start dedicating itself to create lovely sweets with high quality traditional Japanese green tea: Matcha. From 19th to 21st century, how does TSUJIRI manage to lead the trend of matcha and Japanese tea? FOUR finds out more…

Tell us about the history of TSUJIRI brand…

The time was at the end of ancient Edo period, and in 1860, the brand “TSUJIRI” was first established by Mr. Riemon Tsuji in Uji City in Kyoto, Japan. The founder Mr. Riemon tapped his own wealth to improve the domestic tea industry, advancing and innovating the method to enhance the flavours and sweetness of the tea to accomplish in making the highest quality Gyokuro tea leaves (Highest grade of green tea). He also devised the tea cabinet to keep the tea leaves stay in fresh longer, thereby enabled to revive the popularity and marketing of the Uji tea. His effort was well recognized by many and to attest to that, his statue was built in the famous establishment: Byodoin, the Kyoto’s world heritage temple.

What’s the motivation to create modern sweets with traditional Matcha?

To keep the founder’s spirit, which is “continue to innovate and sustain the tradition”, and also let more people to enjoy the benefits of matcha and green tea, we think the sparks between western desserts and tea will be quite strong. Such as soft ice cream, sundae, and pastry, we never stop looking for new possibilities.

Eventually, what do you want to achieve with Matcha and Japanese tea?

We are going to make matcha as popular as coffee and black tea are today.It’s trueand it’s our vision! One day matcha will be one of the biggestmainstream beverages. We believe strongly in the benefits of matcha and green tea can actually make people’s life more balanced, literally better. Health benefits and the diversity of matcha are the reasons why we never doubt a bit about it.

Matcha is quite a trend nowadays, what’s the reason you think people start to dig into matcha desserts?

We believe people are starting to find a way to live healthier, both physically and mentally,and matcha is a perfect drink to help you achieve that. It’s just that simple, people always pursue the best for themselves. There’s only few beverages can do that for you, and matcha is on the top of those.

Could you suggest FOUR top tea recommendations?

Matcha|If you are interesting in traditional tea ceremony, you will definitely love it. Just have a authentic matcha powder, a tea bowl and a tea whisk, you can have a moment of calm and satisfaction.Gyokuro |It’s the finest green tea in the world you can possibly find. Well balanced sweetness and strong tea flavours just works amazingly well.Houjicha |This one also known as ‘Roasted Green Tea’. You willnever find the same special aroma in any other tea on earth. It would be a massive lossif you never have the chance to experience this at leastonce in your life.Genmai tea |Sencha combined with roasted rice. The pleasant flavour and soft taste will be your favourite drink for post-meal refreshment.

What kind of experience you would like to offer to the matcha lovers?

Sparks. Of course we want our customers can enjoy the moment in TSUJIRI. But what more important is to spark the senses of people’s life. When you see or taste our products, we hope it will surprise you, make you smile, and give you a strength to live in a better life.

Find out more about TSUJIRI here |tsujiri-global.com