Through the Day into the Night – a Man & a Cigar for all Times

11 Feb 2021
3 min read
Davidoff Cigars continues its successful campaign for the Davidoff Winston Churchill collection and releases a limited edition Toro cigar honouring the commander character facet of history’s most iconic cigar aficionado. Also Randolph Churchill, great-grandson of Sir Winston Churchill, perfectly knows the value of a fine cigar, and thus could not be happier that Davidoff Cigars is carrying on this family legacy.

It was back in 2005 when the Churchill family contacted Oettinger Davidoff with the idea to produce a cigar line under the famous name of Sir Winston S. Churchill. As the cigar was his essential external attribute, the most important British statesman of the 20th century should have his own line of cigars dedicated to him, in the highest possible and consistent quality – a characteristic that only Davidoff Cigars can guarantee. “To honor Sir Winston Churchill with an exclusive line of cigars was obvious,” says Randolph Churchill. According to him, Davidoff was the only logical partner for this endeavor; Davidoff’s quality consciousness and super-premium positioning were the perfect fit for Winston Churchill.

In 2007, the first Davidoff Winston Churchill cigars were launched, and since then the brand has seen unprecedented success in global markets. The impressive performance of the brand platform “Cigars of Character” with its two lines «The Original Collection» and «The Late Hour» has inspired cigar aficionados worldwide to countless moments of indulgence. Randolph Churchill recalls that the cigar tradition has continued in the family, even though his great-grandfather was undoubtedly the biggest cigar connoisseur in the Churchill dynasty. “A great cigar was Churchill’s favourite travelling companion and, whether he was being statesman, commander, or dinner party guest, he was rarely without one. He knew the significance of history and the value of time. And, he always had time for a cigar,” says Randolph Churchill.

Sir Winston Churchill was an exceptional man whose personality had so very many facets of brilliant talents – a unique character of its time. Usually, these personalities transform into mere history book figures, but not Sir Winston Churchill who still today is one of the most renowned and appraised public figures. “At Davidoff we are humbled and excited to be bringing to life the many facets and stories of this incredible personality while Sir Winston keeps carrying such deep inspiration to the world of today,” says Edward Simon, CMO at Oettinger Davidoff AG. The Davidoff Winston Churchill range offers a cigar, which is perfect for any moment, day or night. Milder and creamier daytime blends within «The Original Collection» and more robust creations for when the lights go down within «The Late Hour» line of cigars.

The cigar line will continue to focus on telling the many stories that occurred during the great man’s life at day and night, which is why every limited edition regularly takes on a different character trait. In 2021, the facet highlighted is Sir Winston Churchill’s personality as a commander. “In difficult meetings, Churchill used to bring calm to the discussion by lighting a cigar,” his great-grandson says. “People said that he had the lion’s heart. He was able to give the nation leadership. He could persuade, cajole and inspire the people he needed to inspire, to create the new dawn for the new world. And, of course, he was a great optimist, and that always helped his judgement. All together, it made him a great commander, unique to this day.”

For this year’s limited edition, the Davidoff Master Blenders have mastered the challenge of blending a cigar offering complexity and signature Davidoff balance as multi-faceted as the great aficionado’s character. The multi-origin blend combines the creamy, caramel sweetness of «The Original Collection» with the earthy and nutty aromas of «The Late Hour», which makes the new Limited Edition the perfect combination between the two. Wrapped in a beautiful shiny Ecuador wrapper, this medium to full-bodied Toro format cigar has been crafted into a RG 52×6″ format and provides up to 70 minutes of «Time Beautifully Filled».

Notes of dry fruits and spices please the aficionado’s palate when lighting the cigar, while notes of leather and cream develop. Hints of nuts and cacao come forward towards the last third of the cigar all the while never lacking Davidoff’s signature sophistication in taste and complexity. A delightful taste experience inspired by Sir Winston’s rich character and moments in life when time was of the essence.

Limited to 11’100 boxes, the Winston Churchill Limited Edition 2021 Toro cigar is packaged in a box of ten cigars each adorned with the iconic silhouette of Sir Winston Churchill. His extraordinary ability as a commander is reflected in the subtle checkboard scheme the cigar box is decorated with. Churchill’s famous claim “One should offer the body something good, so that the soul may have a desire to dwell in it” would most certainly have applied here.

As versatile as Winston Churchill was, the great Briton was at the core of his personality a true connoisseur and “bon vivant”. It was from these qualities that he ultimately drew the peace and strength to master his impressive life’s work. His immortal saying “I am a man of simple tastes, easily satisfied with the best” is thus ultimately the best quote to conclude the Winston Churchill Limited Edition 2021.

SURGEON GENERAL WARNING: Cigars Smoking Can Cause Cancer Of The Mouth And Throat, Even If You Do Not Inhale