The Macallan Unveils Masters of Taste Collaboration With El Celler de Can Roca

25 Mar 2015
2 min read
The Macallan unveils its latest exciting collaboration, The Macallan Masters of Taste. Bringing together the supreme craft and innovation of two of the world’s leading masters to create the ultimate taste experience.

El Celler de Can Roca, Girona, Spain, the World’s Best Restaurant 2013*, has come together with The Macallan, the world’s ultimate luxury single malt Scotch whisky to collaborate and innovate in the field of taste and cuisine. The Roca Brothers – Joan, Josep and Jordi – have combined their collective vision and diverse skills to extraordinary effect, culminating in them securing the world number one position in 2013.

Catalan family restaurant at heart, El Celler de Can Roca’s philosophy is grounded in an evolutionary and modern approach. The Macallan continues to sit at the pinnacle of single malt whisky, by combining an unwavering commitment to the highest quality with a passion and desire to innovate and challenge the traditions of whisky making. Together these partners share the core values of craft, mastery, skill and innovation and have collaboratively crafted a new vision of bringing the worlds of whisky making and craft cuisine together to create something totally unique.

The Masters of Taste will see The Macallan and the Roca Brothers unite their creativity and thinking to create an ultimate experience in taste. Ken Grier, Director of The Macallan, said, “We are truly excited and honoured to be collaborating with the Roca Brothers to launch this major new initiative. Joan, Josep and Jordi are not only inspirational; they are world-class innovators whose commitment to their craft is exceptional”.

Whisky and cuisine have a long-standing connection but never have any two partners come together to really explore what this could, and should mean. Our collaboration is set to break down classic perceptions of food pairing and enter into a whole new, awe-inspiring world of taste and flavour experience.”

Commenting on the collaboration, Josep Roca of El Celler de Can Roca said, “It is both a pleasure and an exciting challenge to work with The Macallan team. We combine knowledge, effort and hard work to improve in areas that individually we could have never imagined we could achieve, and all that with a strong commitment to innovation.”

The most immediate outcome of this exciting new collaboration will be “The Ultimate Dinner with The Macallan and Roca”, a prestigious charity dinner held at El Celler de Can Roca in March 2015.

The dinner is open to a very limited number of people globally at a cost of $10,000 per head. With a key focus on charitable giving, the net proceeds from the dinner, together with a further contribution from The Macallan will be donated to ‘charity: water’, a non-profit organisation on a mission to bring clean and safe drinking water to every person on the planet.

Scott Harrison, Founder/CEO, charity: watersaid, “Since we first partnered with The Macallan in 2010 we’ve made an incredible impact together. Having raised more than $600,000, we sent 100% of their gift to the field where they’ve helped bring clean and safe drinking water to over 45,000 people in 7 countries around the world. We’re so excited and honored to be a part of The Ultimate Macallan Dinner so together we can continue to serve the nearly 800 million people still in need of clean water.”