There was a time when luxury travel meant indulgence at any cost. These days, the savviest travellers are as concerned with their carbon footprint as they are with cabin upgrades and curated hotel stays. Enter Paravel, a brand that has managed to turn conscientious design into an object of desire—and a status symbol of the most stylish kind.
Founded in 2016 by Andy Krantz and Indré Rockefeller, Paravel launched with a clear objective: to reinvent travel essentials for a new generation. Not just better made, but better for the planet. It’s a lofty goal, but one they’ve met with unmistakable flair. Paravel’s luggage and travel accessories are sleek, functional, and impeccably considered—and crucially, they’re made almost entirely from recycled and upcycled materials, right down to the zippers and linings. Climate Neutral Certified since 2021, the company has already recycled more than eight million plastic bottles and offset over 26,000 metric tonnes of carbon dioxide. It’s sustainability with receipts.
But don’t mistake Paravel’s ethos for dull aesthetics or function-over-form sensibilities. Minimalist in appearance, maximal in impact, these are meticulously tailored pieces that feel like they belong on a haute couture runway or on the tarmac of a private jet. Unsurprisingly, Paravel has caught the attention of style icons including Victoria Beckham, the Hadid sisters, Reese Witherspoon, Oprah Winfrey, Katy Perry, and Hailey Bieber, and its luggage has graced the screen in Succession and Sex and the City. It’s not just smart packing—it’s a lifestyle statement.
At the core of the Paravel offering is the Aviator line. These carbon-neutral suitcases are engineered for modern movement, whether it’s a long-haul adventure or a spontaneous weekend away. The Aviator Carry-On is a masterstroke of design genius: lightweight, surprisingly spacious, and designed to glide effortlessly through any terminal with its 360° spinner wheels. It fits enough for a week-long trip, with space for up to four pairs of shoes and even a removable laundry bag—because even in-flight, the details matter.
Those planning longer journeys will gravitate toward the Aviator Grand or the brand’s pièce de résistance, the newly launched Aviator Trunk Set. The latter is both visually pleasing and impressively functional, holding enough for a two-week escape, complete with an integrated system of seven packing cubes. In true Paravel fashion, each component fits within the other like a nesting doll, streamlining the chaos of packing into something near pleasurable.
Then there’s the Aviator100, the brand’s boldest expression of purpose-meets-polish. Crafted entirely from recycled water cooler jugs, this glacial blue collection was the first of its kind: luggage built without any virgin materials at all. Each piece comes with a batch number stitched into the interior—a subtle nod to its small-batch production and rarity. Not unlike a designer handbag, really.
But it’s not just rolling luggage that Paravel does well. Their soft accessories have quietly built cult followings of their own. The Packing Essentials Set has become a favourite among those who like their travel simple and stress-free. A blend of compression and packing cubes, all made from recycled bottles and available in six sleek shades, it brings structure to your suitcase—and a little zen to the pre-departure rush.
And then there’s the Cabana Tote. Eye-catching with its signature candy-coloured stripes, this unassuming bag has sold out seven times and boasts a consistent five-star rating online. With enough room to carry a laptop, water bottle, snacks, and an entire skincare regime, it transitions effortlessly from airport to beach to city streets. Spillproof and structured, it’s the bag you’ll end up taking everywhere.
Rounding out the offering is the Main Line Duffle, a perfect hybrid of gym-bag utility and weekender sophistication. Crafted from EcoCraft Canvas®—a proprietary material made from recycled plastic bottles and natural cotton—it’s an elegant answer to the problem of overpacking. It holds just enough, never too much, and looks equally good under the seat or slung over your shoulder during a city break. Like many of Paravel’s bestsellers, it’s also customisable, with options for hand-painted or embroidered monograms.
