Since its inception in 1945, Brioni has been synonymous with effortless elegance, crafting sartorial masterpieces that redefine menswear. Now, with the launch of Eau de Parfum Suave, the House extends its legendary aesthetic to the world of fine fragrances. This fifth creation in Brioni’s Les Eaux de Parfum collection offers a refined olfactory experience that captures the spirit of contemporary masculinity — a masterful blend of authenticity, sophistication and poise.
Eau de Parfum Suave is more than just a scent; it is an extension of the Brioni lifestyle, tailored for the man who exudes confidence and grace. It serves as the final touch to his meticulously curated appearance. Norbert Stumpfl, Brioni’s Design Director, describes it as “a serene embrace of home”, a concept that captures the fragrance’s grounding and invigorating qualities.
Crafted with the same precision and artistry that Brioni brings to its bespoke tailoring, Eau de Parfum Suave reflects the brand’s commitment to excellence in every detail. Michel Almairac, the master perfumer behind this creation, collaborated with his son Romain Almairac and renowned perfumer Jérôme Epinette to compose a scent that balances depth and allure. The result is a symphony of notes that dances on the nose, each element harmoniously enhancing the other.
The fragrance opens with a fresh burst of tangerine, ethically sourced from Sicily and Calabria. This effervescent citrus note is tempered by the subtle heat of pink peppercorn and spicy cardamom, creating a delicate yet enticing introduction. At its heart lies a rich, leathery accord, a hallmark of Jérôme Epinette’s touch, grounded by earthy vetiver, evoking the timeless sophistication that is central to Brioni’s identity. The base, a smooth combination of sandalwood and salted amber, provides a lingering warmth that mirrors the lasting impression left by a bespoke Brioni suit.
One of life’s greatest luxuries lies in those moments of calm that inspire reflection. Eau de Parfum Suave replicates this sensation, inviting wearers to savour a gilded sense of serenity. It’s a scent that resonates with the golden hour, that fleeting time when the day transitions into evening and possibilities unfold. Much like Brioni’s expertly tailored garments, the fragrance enhances the wearer’s individuality, adding depth and character to his presence without overwhelming it. It personifies the Brioni man, who moves through life with quiet confidence and impeccable style.
True to Brioni’s “slow luxury” philosophy, Eau de Parfum Suave is a testament to sustainable innovation. The fragrance incorporates socially responsible ingredients, such as ethically sourced cardamom from Guatemala and pink peppercorn from the Indian Ocean region. The alcohol used in the formula is vegan and derived from renewable agricultural sources, reflecting the House’s dedication to environmentally conscious practices.
The packaging further reinforces this outlook. The sepia-toned glass bottle, made in Italy, includes 15% recycled materials and features a minimalist design inspired by Brioni’s sartorial signatures. A black satin label with gold cross-stitching echoes the craftsmanship found inside a made-to-measure Brioni suit. Even the box — FSC-certified and adorned with water-based finishes — brings forth the House’s ethos of refined sustainability.
Across every facet, Brioni’s Eau de Parfum Suave embodies the values that have defined the House for nearly 80 years. Wearing this fragrance is an experience that elevates the everyday into something extraordinary, offering an olfactory ode to Brioni’s dedication to craftsmanship, reverence for tradition and vision for the modern gentleman. This is the scent of a legend — one that you don’t just wear but live.
To find out more about Brioni and Eau de Parfum Suave, visit the website, Instagram profile or Facebook page.