King of mixology with Jesse Vida

02 Mar 2018
< 1 min read
Talented head barman of New York City’s critically-acclaimed BlackTail – from the team behind The Dead Rabbit (World’s Best Bar), Jesse Vida, talks to FOUR about the world of mixology…

Where did you grow up?

I grew up in San Francisco, California.


What did you aspire to be when you grew up?

I aspired to be a professional basketball player when I was a kid.


How did you find your way to into the world of mixology?

I found my way into mixology like most of us, fell into it as a college job.I started reading books on classic cocktails and got hooked.


Can you tell us a bit about why you think BlackTail and The Dead Rabbit bars have been so successful?

I believethat the success of both bars rely heavily on the integrity of the people that work at them, Sean and Jack set the example and everyone buys in.We are all extremely dedicated, educationally focused, and creatively driven.


What interesting trends/themes are going on in the world of mixology?

Some trends we are continuingto see are more approachable cocktails; people are remaking Midori Sours and White Russians.Cocktails are becoming fun again.


What are your FOUR indispensable cocktail making ingredients?

The four essential must have ingredientsare Angostura Bitters, Cane Sugar, Absinthe, and Giffards Banane de Brazil liquor.


What’s next for you?

What’s next is likely more travel in promotion of BlackTail and then hopefullygrowinginto a larger role as we expand.


Find out more about BlackTail here