Chichvarkin, a former mobilephone retail owner, is the proprietor and wine-loving mind behind this ambitious creation. His eight figure liquid investment has proven his commitment to having a standout collection.

The shop has 3,500 bottles of some of the world’s most sought after and delectable wines, including Petrus Imperial, Barolo and Yquem. Not content with just stocking fine wines, the boutique wine shop is also home to 1,000 varieties of spirits, with a focus on whisky, of which they have 600 different offerings, including Highland Park and Glenfarclas.

The shop, which opened in August, offers a team of experts on hand to offer visitorsextensive knowledge on all things drinkable, with the ability to offer advice in ten different languages.

In the unlikely event that Hedonism doesn’t have a particular spirit or wine in stock, they promises to source anddeliver anybottle to anywhere in central London within an hour.

Prices range from a modest £10 to grand purchases in excess of £100,000. All tastes are catered for and you will be hard pushed to leave empty-handed.

Hedonism Wines, 3-7 Davies Street, W1K 3LD.

Image:Château d’Yquem