#FOURNews | The sweet taste of Prada

07 Oct 2015
2 min read
After the fashion label acquired part of the infamous Pasticceria Marchesi in Milan, FOUR takes a peep inside the Milanese pastry haven since it’s recent relaunch…
Pasticceria Marchesi& Prada

The Pasticceria Marchesi is one of the most iconic pastry shops in Milan and last year it teamed up with one of Italy’s most iconic fashion labels to bring the business back into the limelight.Now after months of refurbishment and plans to expand the historic shop, the pasticceria has reopened and is displaying all the signs of Milanese haute culture.

Even though Prada has been working closely with the founding family and renowned architect, Roberto Baciocchi, to make sure the original charm of the 1824 establishment isn’t lost within it’s contemporary overhaul, the new look shop ticks all the boxes when it comes to the whims of its discerning clientele.The shop looks akin in quality to one of the sophisticated collections produced by the fashion house, with candy-coloured offerings, rich wood and glass furnishings, marble floors and custom-made fine china by Rosenthal.

The new pasticceria also offers seating within the opulent design, so that customers can now linger in the lavish surroundings whilst enjoying their high quality patisserie. Intimate areas adorned with chartreuse velvet upholstery allow for prime position people watching, or fine chocolate-eating, depending on what takes your fancy.

With a growing trend in top brands investing in social eating and drinking venues, the Pasticceria Marchesi flagship fits in nicely among the likes of the Cavalli, Gucci and Burberry cafés.The crossover from fashion into food is unlikely to stop there, as the Pasticceria forms part of a larger expansion, which has also witnessed the creation of Prada’s Wes Anderson-designed bar, which is housed within the Fondazione Prada exhibition space.

With traditional Milenese treats, creamy coffees and fabrics that look like they have comestraight from the catwalk, the Pasticceria Marchesi is definitely a go-to destination when in the city.

Pasticceria Marchesi

Via Santa Maria alla Porta11a

20123 Milano


+39 02 862770