Why Asia?

Asia is the new dominant forcefor wealth, innovation, culinary attractions and all things luxury. Our old continent is just that, old, comparedto what’s happening in Asia.

What do you aim to bring to the Asian market?

Exactly what we brought to the rest of the world:a food title that breaks tradition publishing barriers in every sense. Considering the territory is so vast and there is so much happening, that real talent is not always noticed, we want to showcase the masters of traditional Asian cuisine to unknown sushi chefs and upcoming talent with the region. Let’s not forget that the final look and product will always be based on our values and beliefs to be the best in the world, never forgetting our trendy, edgy approach to everything we do.

Where will the magazine be in Asia?

It’s a free publication but it will be availablein select locations. We are partners with Relais & Châteaux, and Leading Hotels of the Worldso keep your eyes peeled in hotels, as well asbusiness and first class lounges in all major airports around Asia, and obviously the chef’s restaurants.