Exploring The Origins Of Culinary Culture

09 Mar 2015
2 min read
The iF gold award 2015 has been awarded to Gaggenau for their 2014 exhibition stand at Eurocucina. “The esteem of craftsmanship” was the final instalment of “The tradition of manufacture” trilogy.

Showcasing the elemental nature of bread and wine, the humble surroundingsof the recreated farmhouse contrasted with the finest Gaggenau appliances,including the ovens 400 and 200 series. The Eurocucina stand featured thebaking of fresh bread while the Vario cooling 400 series stored the wine incellar-like conditions. Meanwhile, international experts and brand ambassadorsexplored the origins of culinary culture.

The 2012 concept focused on raw materials – steel as the essence of theappliances, illustrated by the Vario cooktops 400 series, and authentic, highquality foodstuffs, prepared on Gaggenau appliances as a symbol of exclusiveculinary culture. A cube made entirely of steel was erected, showcasing thesophisticated precise processes that are applied by Gaggenau. A wooden cube,representing a parallel world, was the stage for chefs, bringing the culinary artsto life.

The trilogy started in 2010 with the factory concept “A glimpse behind the scenes” that won the iF gold communication design award in 2011. An authentic industrial setting, complete with work benches and chairs placed the visitors firmly “on the factory floor”. Guests were immersed in the culture of productionfacilities through design presentations and discussions with top Gaggenau specialists.

“Designed as a traditional farmhouse structure arranged around a square-shaped courtyard, this exhibition stand is in perfect harmony with the values ofthe company that commissioned the design: it is all about skilled craftsmanship,high-qualitymanufactureand exclusivity. The innovative and technicallyadvanced appliances are showcased as tools in the production process: hightech meets unspoiled nature. Using skillfully implemented contrasts, the designperfectly communicates theGaggenaubrand”.

Great words and commentsfrom the internationalexpert jury that selected the design from 5,000 submissions from 53 countries inthe “Interior Architecture/Exhibition/Trade Fairs” category.

For over 60 years, the iF DESIGN AWARD has been recognized the world over as a label of design excellence. The iF logo is an internationally establishedsymbol identifying outstanding achievements in design. The iF DESIGNAWARD is presented by the iF International Forum Design GmbH, Hannover.