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Designing with Soul

Luxury Lifestyle
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21 Feb 2025
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6 min read

With a deep appreciation for craftsmanship and timeless elegance, Barbara Martinuzzi takes us inside her world of-end interiors, sharing the inspirations, principles and ambitions that drive her work.

Could you share the story behind Martinuzzi Interiors and what inspired you to open your firm?

The story behind Martinuzzi Interiors is deeply personal and rooted in my journey through different phases of life. Before establishing my design firm, I was fortunate to experience a variety of industries — from modeling and fashion to art , which exposed me to diverse cultures and creative environments. But my true passion was always in design, as I had discovered early on in my life, and in crafting spaces that not only looked beautiful but made people feel connected and at home.

When I moved from Milan to Zurich, I saw a unique opportunity to bring a more personalised, emotionally resonant approach to interior design. I wanted to create a company that went beyond decorating rooms — one that truly understood the soul of each space and its owner. The inspiration for Martinuzzi Interiors came from this desire to craft environments that reflect individuality and personality. At its core, our work is about balancing aesthetics with a deep understanding of how interior design influences emotions, comfort and identity.

How would you describe the signature aesthetic and philosophy of Martinuzzi Interiors?

At Martinuzzi Interiors, our signature aesthetic is a harmonious fusion of timeless elegance, refined sophistication and bespoke luxury. We believe in crafting spaces that transcend trends, balancing exquisite craftsmanship with functional beauty. Our philosophy is rooted in the art of personalisation — each project is a unique expression of our client’s aspirations, seamlessly blending aesthetics, comfort and innovation. With an unwavering commitment to quality and detail, we transform interiors into exquisite sanctuaries that inspire and endure.

Your firm is known for creating refined, high-end interiors. What defines a truly luxurious space for you?

True luxury is not merely about opulence; it is about an effortless harmony between beauty, comfort and individuality. A truly luxurious space is defined by impeccable craftsmanship, the finest materials and meticulous attention to detail. It evokes a sense of exclusivity and timeless elegance, where every element is thoughtfully curated to enhance both aesthetics and functionality. Luxury is not about excess; it’s about excellence. It lies in the materials, the craftsmanship, and the emotional resonance of a space. A luxurious interior should feel effortless and, at the same time, deeply personal. When a space reflects the unique essence and lifestyle of its owner, it transcends design and becomes an experience.

What is your approach when designing a new space? What does the whole process look like?

Our approach to designing a new space is driven by a singular vision: to transform interiors that elevate our clients’ lifestyles. It all begins with you. Every project begins with a deep understanding of our client’s aspirations, ensuring that the space is not only visually striking but also enhances their daily living experience. We start with a meticulous exploration of style, materials and spatial flow, crafting a design concept that harmonises elegance with practicality. Every detail — from bespoke furnishings to architectural elements — is thoughtfully curated to create a seamless, immersive atmosphere. The execution phase is managed with precision, ensuring flawless craftsmanship and an uncompromising commitment to quality. Our goal is to go beyond aesthetics, shaping interiors that embody sophistication, comfort and timeless luxury, ultimately enriching the way our clients live, work and experience their surroundings.

Do you have a particular project or projects that stand out as a career-defining moment?

Each project is a defining moment in it’s own way. However, working on private residences where we transform a vision into a masterpiece is always rewarding. At Martinuzzi Interiors, we avoid fleeting trends, instead focusing on refined aesthetics, quality materials and meticulous attention to detail. Our approach prioritises harmony, proportion and functionality — ensuring that each space remains as relevant and inspiring in the future as it is today. By selecting materials and finishes that age gracefully, incorporating bespoke elements, and curating a design narrative that reflects individuality rather than passing fashions, we create interiors that transcend time. Ultimately, true timelessness lies in authenticity — spaces that feel effortlessly elegant, deeply personal and forever inviting.

You’re about to introduce Martinuzzi Interiors AG to Dubai. Why did you pick Dubai?

Dubai is a canvas of bold architectural ambition and cultural richness. The opportunity to merge our sensibility with the region’s opulent aesthetic is thrilling. There’s a growing demand for bespoke, highly curated interiors, and we’re excited to bring our signature touch to this dynamic market.

Expanding Martinuzzi Interiors AG to Dubai is an exciting milestone that opens new horizons for our design philosophy. Dubai is a dynamic metropolis where innovation meets luxury, offering a unique platform to bring our signature elegance and bespoke approach to an international audience. What excites me most is the opportunity to create interiors that blend our refined European sensibility with the city’s bold architectural vision. Dubai’s appreciation for excellence and craftsmanship aligns perfectly with our ethos, allowing us to craft extraordinary spaces that elevate lifestyles. This expansion is not just about entering a new market — it’s about embracing a global stage for timeless, sophisticated design.

What excites you most about this expansion to Dubai?

One of the most exciting aspects is the ability to create bespoke environments that complement Dubai’s visionary architecture, from ultra-modern residences to opulent private estates. The emphasis on grandeur, scale and exclusivity provides a platform for crafting immersive, refined spaces that are both aspirational and deeply personal. Additionally, Dubai’s openness to innovation encourages the integration of new materials, smart technologies and sustainable design solutions, enabling us to push creative boundaries while maintaining our commitment to elegance and quality. It is this perfect synergy of tradition and modernity that makes designing in Dubai truly inspiring.

What unique design opportunities do you see in Dubai, given its dynamic architectural landscape?

Dubai’s dynamic architectural landscape presents a wealth of unique design opportunities, blending cutting-edge innovation with a deep appreciation for rustic luxury, cultural elegance and traditional craftsmanship — just our specialty. The city’s bold skyline and diverse cultural influences allow for a seamless fusion of contemporary sophistication and timeless elegance — an approach that aligns perfectly with our design philosophy at Martinuzzi Interiors.

Will your approach to design evolve to reflect Dubai’s cultural and aesthetic influences?

Absolutely. While our core philosophy of timeless elegance, bespoke craftsmanship and refined sophistication remains unchanged, our approach will thoughtfully evolve to embrace Dubai’s rich cultural and aesthetic influences. Dubai is a city where tradition meets modernity, and this dynamic interplay offers a unique opportunity to weave local artistry, textures and materials into our designs. We will honor the region’s architectural heritage — incorporating subtle Middle Eastern influences, intricate detailing, and a harmonious connection between indoor and outdoor living — while maintaining the understated luxury that defines Martinuzzi Interiors. By blending our signature European refinement with Dubai’s opulence and innovation, we will create spaces that feel both globally sophisticated and locally inspired, ensuring each project is a true reflection of its surroundings and the client’s individuality.

What kind of projects do you envision for Martinuzzi Interiors in the region?

In Dubai and the wider region, we envision Martinuzzi Interiors crafting exquisite, high-end residential projects that embody sophistication, exclusivity and timeless elegance. From opulent private villas to luxurious penthouses, our focus will be on creating homes that seamlessly blend refinement with functionality. We see a particular opportunity in designing bespoke residences that reflect the city’s cosmopolitan lifestyle — spaces that embrace grandeur yet remain warm, intimate and deeply personal. Each project will be a testament to our commitment to exceptional craftsmanship, curated luxury, and a deep appreciation for the cultural and architectural nuances of the region. Our goal is to not only design extraordinary living spaces but to redefine luxury residential interiors in a way that is both timeless and forward-thinking.

To find out more about Martinuzzi Interiors, visit the website, connect on Instagram at @martinuzzi_interiors, call +41 43 317 94 91 or email info@martinuzzi.ch

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