There are few products that blend design, lifestyle and elemental joy as effortlessly as OFYR. At first glance, it might appear to be just another fire-based cooking appliance—but step closer, and its sculptural presence tells a richer story. Conceived from the spark of a single idea in the Netherlands and nurtured into a global phenomenon, OFYR has redefined outdoor cooking not as a task but as an experience: a celebration of fire, flavour, and, above all, connection.
The origin of OFYR began not as a marketing ploy but as a quiet, personal moment of imagination. In 2015, Hans Goossens—then 58 and freshly transitioned from a long career in finance—stood in his garden on a crisp day and envisioned a modern reinterpretation of the campfire, something elegant that invited people to gather, cook and converse. That inspiration led to the first OFYR unit: a circular, plancha-style grill surrounding a central flame, drawing people in as both a heat source and a place where culinary art and conversation could naturally converge.
Over the past decade, the brand has expanded its portfolio while maintaining this design ideology. At its core lies the triad—connect, create, cook—words that appear repeatedly in OFYR’s communications but, more importantly, are embedded in every interaction with the product.
The brilliance of OFYR lies in its dual nature: functional and beautiful. When not in use, each unit stands as an art piece, an architectural element integrated seamlessly into its environment. Whether placed on a snowy Nordic terrace or in a sun-soaked Mediterranean courtyard, its minimalist design and honest materials—powder-coated aluminium, stainless steel, and Corten Dekton surfaces—reflect a resilient yet elegant aesthetic.
And then, there’s the fire. Central to OFYR’s identity is the timeless appeal of open-flame cooking. It’s a throwback to our most primal rituals, yet executed with a contemporary sensibility. From ever-so-slightly charred vegetables to fall-off-the-bone slow-cooked meats, crispy aromatic flatbreads and smoke-infused desserts, the OFYR cooking experience is multisensory. The heat radiates outward, food sizzles and crackles, and a circle of guests leans in—engaged, curious and connected.
Over the years, the brand has continually fi ne-tuned its products while adding new items, including the OFYR PRO Connect: a modular, fully integrated outdoor kitchen system created with both professionals and passionate home cooks in mind. Available from select dealers starting mid-July, the PRO Connect takes the brand’s core philosophy of connection and translates it into a flexible, high-performance culinary environment.
At the centre of this system is the Bridge—a sophisticated connector that joins cooking units, working surfaces and accessories into a cohesive whole. This modularity allows for both permanence and portability, with options ranging from sleek stationary feet to wheels for effortless mobility. The working surface, made from ultradurable Dekton, is as stylish as it is practical: heat-resistant, scratch-proof, UV-stable and easy to clean. The result is a setup that supports everything from intimate dinners to high-volume catering with grace.
Two colourways—Natural Taupe with Light Sand Dekton and All Black with Dark Ash Dekton—mirror OFYR’s balanced approach to form and function. In either configuration, the PRO Connect speaks to a user base that appreciates thoughtful design, tactile materials, and the freedom to reconfigure and expand over time.
Underpinning OFYR’s product innovation is a clear sense of purpose. This is a brand that aligns itself with timeless values: sustainability, innovation and craftsmanship. Its production process blends manual skill with advanced technology, incorporating techniques like laser-cutting and robotic spinning to create flawless, durable finishes that stand up to both weather and wear.
What distinguishes OFYR isn’t just its materials or construction but the way it shapes how people come together outdoors. This is alfresco cooking elevated to an almost ceremonial level—a return to simple pleasures enhanced by intelligent design. For professionals like chefs Guy Weyts and Sofie Noyen, OFYR has become more than a tool; it’s a creative partner. For others, it’s a catalyst —a reason to step outside, put phones away, and enjoy the company of loved ones around the fire.
As the brand looks to the next decade, it does so with a vision that embraces both invention and emotion. OFYR is exploring a future of outdoor living that is “feminine and green”: gentle, inclusive and mindful. It’s about making sustainable choices, embracing simplicity, and fostering a deeper connection to nature and one another. This ethos is expressed not just in materials and design, but in the experiences the brand enables—whether that’s a quiet family meal on a Sunday afternoon or a bustling garden party with friends under the stars.
OFYR is not just about cooking; it’s about everything that happens around the flame: the laughter, the conversation, the contented silence between sips of wine, and the unspoken bonds formed as food is passed and shared. As a design object, it’s genius. As a culinary tool, it’s versatile. As a lifestyle choice, it’s inspired. But as a symbol, OFYR is something even more enduring—a glowing circle of warmth and possibility, lighting the way back to what matters most: slowing down, and taking time to foster meaningful connections and savour life’s most joyful moments.
To find out more about OFYR and its products, visit the brand’s website, Instagram profile or Facebook page