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Coffee with a Conscience

Luxury Lifestyle
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25 Sep 2024
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5 min read

Drawing upon 160 years of Viennese coffee expertise, Julius Meinl’s The Originals Bio Fairtrade range blends tradition and sustainability, offering double-certified coffee beans that are better for people, the planet and your cup.

Julius Meinl’s The Originals Bio Fairtrade range is perfectly suited for hotels, cafés and restaurants

Julius Meinl’s The Originals Bio Fairtrade range offers a premium coffee experience © Cemera Photography

Julius Meinl’s products take inspiration from Vienna’s famous coffeehouse culture © Wurst Agency

In a world where craftsmanship and sustainability are becoming increasingly synonymous, Julius Meinl’s latest offering, The Originals Bio Fairtrade coffee range, stands as a testament to the Viennese company’s long-standing commitment to quality, innovation and responsible sourcing. As one of the oldest coffee roasters in the world, with roots stretching back to 1862, Julius Meinl continues to lead by example, bringing a slice of Vienna’s famous coffeehouse culture to the modern, eco-conscious consumer.

A Legacy of Quality

For more than 160 years, Julius Meinl has been an ambassador for Viennese coffee culture, embodying a tradition of coffee roasting that started in 1877. Today, Julius Meinl’s philosophy is simple but powerful: every bean has a story. From sourcing the finest beans to perfecting the roasting process, the company is dedicated to creating coffee that not only tastes exceptional but also supports the farmers who grow it​.

The Originals Bio Fairtrade line, launched in 2023, is a reflection of this ethos. Aiming to create more meaningful coffee moments, this line combines sustainable agricultural practices with premium quality, offering blends that are certified both organic (Bio) and Fairtrade. This dual accreditation ensures that the coffee is grown responsibly, with minimal environmental impact, and that farmers are compensated fairly for their labour​.

Above: Julius Meinl’s The Originals Bio Fairtrade Gloriette © Gold Philipp Schulz – boxquadrat | Hero: with three different blends, The Originals Bio Fairtrade coffee range has a bean for every preference and price point © Wurst Agency

The Originals Bio Fairtrade Range

The new The Originals Bio Fairtrade coffee range represents a new era of coffee. Each blend is cultivated using organic methods, free from harmful chemicals, while adhering to Fairtrade standards that prioritize the well-being of farmers and their communities. These double-certified coffees offer more than just a delicious cup — they symbolize the positive impact sustainable business practices can have on the environment and society.

Among the notable offerings in this line are:

Belvedere Blend: Named after the iconic Belvedere Palace in Vienna, this blend, available in both whole bean and ground bean formats, showcases 100% Arabica beans from Nicaragua/Peru and Honduras. It’s a smooth, creamy coffee with a toffee sweetness and a dark chocolate aftertaste, lifted by a hint of red apple.

Gloriette Gold: A tribute to the historical Café Gloriette, this blend, only available in whole bean format, evokes the indulgence of Viennese patisseries with its velvety texture and cacao-dusted aromas.

Danube Delight: This blend, available in both whole bean and ground bean formats, features a rich combination of Arabica beans from Nicaragua/Peru and Honduras, complemented by Robusta beans from Mexico. Its flavor profile is intense, with dark chocolate notes, hints of nutmeg, and a subtle black pepper twist.

The ground coffees in 500g format are newly available in 100% recyclable packaging. The company has committed to sourcing 100% Responsibly Selected Coffee by the end of 2025.

Belvedere Blend and Danube Delight ground coffees are now available in 100% recyclable packaging

Coffee Culture Rooted in Vienna’s Heritage

At the heart of Julius Meinl’s story is its connection to Vienna’s coffeehouse culture — a tradition that has been recognized by UNESCO as part of the city’s Intangible Cultural Heritage. For centuries, the Viennese coffeehouse has been a meeting place for intellectuals, artists, and creatives, offering an environment where people could exchange ideas while enjoying a perfectly brewed cup of coffee.

This culture continues to inspire Julius Meinl’s coffee offerings, including The Originals Bio Fairtrade range. The concept that “every bean has a story” draws on the history, art, and soul of Vienna itself, blending old-world charm with modern values of sustainability and responsible craftsmanship.

For those who long to experience Vienna’s coffee culture firsthand, there are few places more iconic than the cafés where Julius Meinl coffee is served. At Café Central, you can savour your cup in the same space frequented by philosophers and writers since 1876. Or, enjoy the breathtaking views at Café Gloriette, where the city’s grandeur unfolds before you as you sip a velvety cup of Gloriette Gold. Finally, step back in time at the Hotel Imperial, where the opulence of a bygone era meets the excellence of Julius Meinl’s finest coffee.

Hotel Imperial © Hotel Imperial / Matthew Shaw

The Future of Coffee is Here

Julius Meinl’s The Originals Bio Fairtrade line is more than just a range of coffee — it’s a movement toward a more sustainable, fair, and flavorful future. From the lush coffee-growing regions of Central America to the artisanal roasting techniques perfected in Vienna, this coffee represents a bridge between heritage and modernity.

For both hospitality professionals and coffee enthusiasts alike, The Originals Bio Fairtrade line offers the opportunity to serve and enjoy coffee that is better for the planet, better for people, and true to its Viennese roots. Every cup is a celebration of quality, sustainability, and the small, special moments that make life more menaingful.

Now that’s original.

Julius Meinl’s The Originals Bio Fairtrade Belvedere Blend

Café Central © A Canvas of Light

Julius Meinl’s The Originals Bio Fairtrade Danube Delight

To find out more about Julius Meinl and  The Originals Bio Fairtrade range, visit the links below:

Julius Meinl 1862 Austria GmbH

Julius Meinl Gasse 3-7
1160 Vienna
Austria

Web: juliusmeinl.com
Tel: +431488601542

Email: office@meinl.group
Online Shop: shop.meinl.com

Instagram: @juliusmeinlofficial
Facebook: @JuliusMeinlCoffee
YouTube: @JuliusMeinlCoffee
LinkedIn: JuliusMeinlCoffeeGroup

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