It has emerged this week that Gordon Ramsay Holdings Internationalhas applied for a London trademark of the name, ‘The Spotted Pig’. But what’s in a name? Well, rather a lot when it also happens to be the name of Birmingham-born chef April Bloomfield’s one Michelin star New York gastropub, co-owned by Jay-Z, Bono and US chef Mario Batali.

Several chefs, including Jamie Oliver and Anthony Bourdain, have been quick to criticise Gordon Ramsay Holdings International for the move, accusing the chef of trying to capitalise on Bloomfield’s success in Manhattan. Anyone opposed to the UK trademark application has eight weeks from the date of application to object. The application was made in October.

Bloomfield, who recently appeared at Fergus Henderson’s St John restaurant in Chinatown, bringing her Italian-British cooking flair to London for two days in October, has previously expressed her desire to open a restaurant in London one day.