The Casamia Flagship Store, located on the bustling Shaikh Zayed strip, is touted more as a designer’s playground with exhibits designed to showcase a play of the many diverse colours, materials, brands, and curations housing a plethora of internationally renowned brands hand-picked from across Europe.
Spanning over 54,000 sq.ft, the Casamia showroom is a design haven like no other. With a carefully curated mix of iconic brands such as; Gessi, Laminam, Longhi, Laskasas, Turri, Gigacer, Caeser, Petra, Ernestomeda & Arhan Cucin kitchens, Geberit, as well as some of the biggest names in building materials, Casamia brings together everything that the discerning client or designer could want for their latest project.
Whether you are working on a residential, corporate or hospitality venture, Casamia is the place to go to have a glimpse into the current designs and trends from luxury and designer sanitary ware makers, modern Italian home furniture, and designer furniture.
With a prestigious range of strategic partners and brands renowned globally for quality and design, Casamia has catered to a growing number of customers in the region and beyond. FOUR finds out more about the company from CEO Abdul Kadar Mithani…
What is your design philosophy? Walk me through your journey of getting into the design and creative industry.
I have always had an appreciation for the minimalist, the modern, the contemporary and the ever eccentric styles of design in my line of trade and across. From the very inception of my career rooted in the fashion industry, I have developed and nurtured a keen eye for creativity. My regard for design is not tied to any particular style or era but rather to an individual attraction that each design holds for me. After my initial involvement in the fashion industry, I developed a taste for design and architecture, immersing myself in the many possibilities. I grew a similar fascination for fine details, observing the often minute differences between a grey and an anthracite grey for instance. My perspective on the subtle undertones of each material and even the viability of using one material from another has evolved and become more inherent to me, stemming from my passion.
What was your initial vision for Casamia when you founded it in 2004?
I envisioned Casamia in the earlier years of my career, picturing an all-inclusive building materials destination that curates the best in quality and design. We intimated our journey from a sizable showroom and a small team to manage it all. As our foothold in the industry grew stronger, I worked towards creating the Flagship Casamia store we have today, a place where designers and clients alike can visualize and experience the expansive range of products and brands we have today.
What are some of the products curated in the concept store, and which brands are featured? – Why are these specific brands selected?
We have curated a collection of designer and exclusively available sanitary ware, tiles, furniture, kitchen, wallpapers, lighting in addition to accessories and more. The products are sourced from a large portfolio of brands under our banner, including renowned Italian brands, amongst others. We have taken great care to partner with and feature these selectively curated brands since they resonate with our ideologies of quality and design.
What is the most important aspect of design and luxury in the home?
The most important aspect is establishing a sense of relevance and belonging. We often overlook that despite how good a design may be, it must also resonate with your own individual aura. It is important to infuse a sense of “you” into your home because that is the difference between a well-designed space and a well-designed home.
What’s new for Casamia, or what should we expect in future?
We like to explore how the preferences and tastes of our consumers vary, and in doing so, we constantly bring across innovative changes in our collections and approach to the industry.