The new 225-room hotel will be located in the landmark India Buildings at 1-6 Victoria Street in Edinburgh’s Old Town, close to the Royal Mile and Edinburgh Castle.
Branson commented: “My grandparents were from Edinburgh and my wife Joan is also Scottish, so the country has always held a special place in my heart. It’s an important moment for Virgin Hotels as it’s the first property in Europe, and will hopefully be joined by more in the coming years.
Virgin Hotels was launched to cause smart disruption within the hotel industry. For more than 40 years, Virgin has been in the business of challenging the status quo and creating products and services that greatly improve the state of play.”
Virgin Hotels opened its first hotel in Chicago in 2015 and has further plans to open hotels in New Orleans, Silicon Valley and Palm Springs.
Hotels in San Francisco, Nashville, Dallas and New York City are currently under construction, scheduled to open over the next two years.
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