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Beauty Like No Other

Luxury Lifestyle
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05 Feb 2024
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4 min read

Devoted to celebrating the unique beauty of raw and solid faceted diamonds, Shamballa Jewels combines Eastern philosophy with Nordic craftsmanship to create timeless and deeply personal pieces.

Based in Copenhagen, Denmark, Shamballa Jewels has gained an international reputation as one of the world’s most exceptional luxury jewellery brands. Inspired by the mythical Kingdom of Shamballa, this Danish jewellery powerhouse has carved its niche by seamlessly blending ancient wisdom with modern design, resulting in iconic and highly customisable jewellery for both men and women.

Founded in 2005 by brothers Mads and Mikkel Kornerup, the brand’s philosophy goes beyond the intrinsic value of gems. They believe in creating jewellery that carries emotional significance, reflecting the wearer’s beliefs and spirituality. With every piece meticulously designed and polished in their Copenhagen headquarters, Shamballa Jewels pays homage to the rich tradition of Nordic design while incorporating contemporary motifs and extraordinary gemstones.

Now synonymous with the SHAMBALLA® Braided Bracelet, which draws inspiration from Buddhist prayer beads known as malas, this globally recognised and iconic bestseller epitomises the brand’s distinctive style. Its aesthetic secret lies in the artful arrangement of loose precious stones, diamonds and semi-precious stones, flawlessly connected through a traditional macramé braiding technique. This technique, used throughout much of the brand’s repertoire, allows for endless customisation possibilities, ensuring each design is as unique as the individual wearing it.

Diamonds, the world’s most sought-after gemstones long regarded as timeless symbols of luxury and endurance, have been an integral part of Shamballa Jewels since its inception. Every diamond tells its own millennia-old story of the intense pressure required for its formation — and Shamballa Jewels aims to honour this individuality by allowing each diamond to shine alone or combining it with other precious stones to create a balanced unity in every piece.

“Diamonds are such unique precious stones — from their different textures and colour hues when the rays of light hit their surface. It has always been important to me and my brother to bring these gemstones to life and celebrate their millennia-old story by letting them shine in a truly original jewellery design,” shares Mads Kornerup, co-founder of Shamballa Jewels.

In the pursuit of crafting rare treasures, Shamballa Jewels embraces nature’s boundless wonders with its designs, traversing landscapes and delving into the depths of the Earth. A testament to nature’s inherent power and beauty, each diamond, with its intricate network of facets and lattices,  tells the tale of the geological epochs and climatic nuances to which it was exposed. Through its Raw Diamond Collection, Shamballa Jewels hopes to share this story, taking wearers on a journey of discovery, where every gemstone marks a significant milestone or a visited destination, resembling a travel diary filled with breathtaking natural marvels.

This February, Shamballa Jewels will exhibit its remarkable creations at the 20th edition of the prestigious Doha Jewellery & Watches Exhibition in the Middle East. Visitors can explore the Raw Diamond Collection and other timeless designs at the Doha Exhibition and Convention Centre from February 5th to 11th, 2024.

International sales executive Neda will be present to greet and assist visitors in choosing the perfect Shamballa creation. The exhibition promises an immersive experience into the world of raw and solid faceted diamonds, where luxury and storytelling intertwine.

DOHA JEWELLERY & WATCHES EXHIBITION DETAILS

Date: 5th-11th of February 2024
Time: Weekdays 12:00 PM – 10:00 PM | Friday 03:00 PM – 10:00 PM
Booth: Ali Bin Ali Luxury Booth – D4
Location: DECC – Doha Exhibition and Convention Centre
Entrance: Free

For those who can’t visit Shamballa Jewels in person, the brand brings its world of bespoke beauty to your fingertips through CREATOR, a digital playground where enthusiasts can customise their dream designs component by component, bead by bead, from the comfort of their homes. Explore the wide colour spectrum of strings and the vast array of precious stones available at creator.shamballajewels.com.

To find out more about Shamballa Jewels, visit the links below:

SHAMBALLA JEWELS

Ny Østergade 7, 1st fl.
1101 Copenhagen
Denmark

Web: shamballajewels.com
Online Shop: webshop.shamballajewels.com
Tel: +45 3336 5959
Email: cph@shamballajewels.com

Instagram: @shamballajewels
Facebook: @shamballajewelsofficial

World’s best winner 2014 | World’s best luxury lifestyle media brand 2022

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