Ultima Collection has pledged to fund the removal of 1KG of plastic from the world’s oceans for each night that a guest stays at one of their waterfront properties: Ultima Corfu and Ultima Geneva Grand Villa. The sustainability initiative is launched in partnership with Oceanic Global, a nonprofit organisation dedicated to providing measurable solutions to protect the world’s oceans.
Alongside rising sea levels and temperatures, plastic pollution is a major threat to our marine ecosystems and the exquisite creatures populating it. In Ultima’s properties where idyllic blue waters are inescapable sights, such as in Corfu and Geneva, they are further inviting guests to envision a world without them and to donate either $100, $500, $1000, or a value of their choice. Ocean clean-ups help rid waters of plastic and other pollutants discarded by humans every day. It means that their stays will help to create healthier marine ecosystems and, ultimately, a happier planet, something which Ultima Collection is particularly passionate about.
What’s more, Ultima Collection has partnered with Heroe5, a bespoke digital platform that allows online donations in as quick as 5 seconds through scanning a QR code display on their mobile phones. Guests can access the links with total ease, without impacting their luxury guest experience.
The announcement follows Ultima’s 2021 pledge to plant a tree for each night a guest stays with them. They kickstarted the project – a collaboration with non-profit reforestation organisation, One Tree Planted – having pledged 10,000 trees across Europe in locations susceptible to deforestation.
Michala Chatel, Managing Partner of Ultima Collection, has said: “By partnering with Oceanic Global, we are providing guests with an initiative that will resonate with those staying in our waterfront properties as much as the One Tree Planted has with those in our alpine properties. Once again, it is with great delight that we launch this project by pledging a minimum of $10K across our sustainability initiatives in 2022. We hope there will be much more to follow.”
Simon Le Cossec, CEO of Ultima Collection, added: “Our guests deserve the best, and so does our planet. We know that our properties in Switzerland, France, and Greece benefit greatly from the natural landscapes they occupy, offering beauty and privacy in equal measures. It’s why we’re further stepping up our pledge to a sustainable future with the launch of this partnership with Oceanic Global.”
Cassia Patel, Director of Programs at Oceanic Global, has said: “Oceanic Global is honoured to be partnering with Ultima Collection through the Heroe5 platform to drive positive action for our shared blue planet. It is always inspiring to see sustainable business leadership and in particular to see businesses using their platform to spread both awareness and opportunities for direct ocean action. Ultima Collection is not only demonstrating their commitment to our collective wellbeing, they are also bringing their community along the journey.”