Established in 2015 by London-based interior Designer Sarah Ward, The Posh Trading Company is the result of a lifelong passion for beautiful objects to complement stunning interiors. Sarah has been in the top of the Interior Design industry for over 30 years; her penchant for the bespoke and unusual led her to found Posh Trading Company, based in London, England. Posh Trading have developed a range of luxurious tableware, accessories, and gifts.
We interviewed Sarah on her journey and the inspirations behind Posh Trading Company.
Have you always been interested in interior design?
Yes, as a child we moved a lot. I always put my own stamp on my bedroom, and in later childhood would offer my mother ‘advice’ on other areas.
Tell us the story behind The Posh Trading Company
The inspiration came whilst travelling in Vietnam and from my love and unfailing appreciation for beautiful things.
I yearn for adventure in all that I do. Bringing a product to the marketplace seems like a natural expansion for what I already had done for 25 years. I am a people person and enjoyed the engagement with artisans who, in turn, are so proud of their heritage.
Describe your brand in three words
Tasteful, tactile, versatile.
What makes your brand unique?
It is unique in design and usability. A double coaster is a rare find and incredibly practical. It means you have to drink wine as well as water! Good for the soul.
What’s been a highlight for the brand so far?
We are confident with our knowledge acquired over the years. The products are much more beautiful now as we have developed. We refine and finely tune the process and the design of our range. I remain delighted that people love it and come back for more!
How important is it for you to champion local artisans, craftsmen, and components?
I think this is vital – they know and love their trade and from our perspective it is authentic. The families and villagers live and work together for years, and it is passed down through generations.
How would you describe your own personal interior style?
Warmly contemporary with clean lines. Always with splashes of colour and beautiful, varied art. Practical yet stylish.
What inspires you the most?
I have the fortunate visual ability to absorb many sights. I am always on the lookout and spend time walking and thinking. All of that manifests itself in a creative flow. Quiet contemplation is inspirational.
What’s your favourite collection or favourite piece from the collection?
For me, the matte taupe placemats. So useable and easy on the eye.
Name an iconic project/design concept you admire?
1 Grosvenor Square by Lodha.
What have you been working on recently?
Overseas projects in the Caribbean and back home in Prime Central London. Incredible projects! A contemporary beachfront house of 20,000ft. A penthouse for a leading PCL developer, a 15,000ft refurbishment on a private Island in the Caribbean. A seaside restaurant, a listed house of note in Buckinghamshire, and a gentleman’s shoe store in Belgravia.
Where would you like to see one of your pieces next and what’s next for the brand?
Perhaps exploring different shapes and finishes of our signature matt sets.