There are places you stay, and places that subtly, almost imperceptibly, enhance the way you live, think, and perform. Room12 belongs firmly to the latter. Located on prestigious Molière Street in Bucharest’s most distinguished residential district, Primăverii, this discreet luxury residence has been designed for the modern leader — the entrepreneur navigating constant flux, the investor balancing high-stakes decisions, or the business traveller who values serenity as deeply as efficiency.
In a world where speed commands every industry and expectations have never been higher, Room12 understands that excellence requires an environment that supports clarity, comfort, and focus. The brand’s ethos is simple: remove friction, elevate the everyday, and create beautiful spaces that allow guests to shine in the moments that matter most.
A Distinctive Blend of Comfort and Capability
Room12 distinguishes itself through a thoughtful combination of high-end hospitality and deeply personalised attention. Beyond the refined interiors and seamless amenities, what sets this property apart is its commitment to serving as a true partner in its guests’ routines.
Central to this is Room12’s complimentary Personal Assistant service — a hallmark offering rarely seen even among world-leading boutique hotels. Whether orchestrating complex itineraries, managing private reservations, or handling detailed logistical arrangements, the service ensures that guests are always supported with quiet precision and utmost discretion. In an era where time is the ultimate luxury, Room12 gives it back.
Comprising 13 meticulously curated suites, Room12 embraces an aesthetic that is warm, timeless, and expressive. Each suite carries not just a name, but a philosophy: Room to Dare, Room to Grow, Room to Feel, Room to Know, Room to Keep — concepts that echo the stages of personal evolution and the aspirations of those who stay here.
The interiors are understated yet impactful, blending natural textures, sculptural forms, and contemporary softness. It is design as narrative — evocative, grounding, and crafted to bring a sense of balance to those whose lives are anything but predictable.
ROOF12: The Social Heart of the Residence
Above the suites lies ROOF12, the property’s panoramic rooftop terrace and its beating social heart. With sweeping views over Bucharest, this elegant gathering place offers far more than scenery. It is where ideas flow as freely as conversation — over power breakfasts that spark collaborations, or sunset cocktails that segue effortlessly from business into something more personal.
ROOF12 provides the ideal backdrop for intimate networking, private celebrations, and curated events, giving guests an inspiring environment in which to connect with like-minded movers, thinkers, and creators.
For those managing confidential negotiations or high-stakes conversations, Room12 offers complete discretion. Suites are intentionally designed to transform from serene personal sanctuaries into polished meeting environments with minimal adjustment.
Once business concludes, gatherings naturally continue at ROOF12, where the shift from negotiation to conviviality feels seamless and intuitive.
Wellness Woven into Every Stay
Room12’s approach to wellbeing is understated but intentional. Room to Move, the residence’s private gym, is equipped with premium functional training equipment ideal for strength, cardio, and CrossFit-inspired sessions. The space gives guests the ability to maintain — or rediscover — balance during intensive travel schedules, finishing with a rejuvenating moment in the onsite sauna.
Alongside physical wellness, the residence fosters a sense of everyday ease:
– A private guest lounge offering complimentary coffee, tea, and mineral water.
– BODEGA, an in-house self-checkout delicatessen thoughtfully stocked with gourmet snacks and fine treats.
– Two levels of secure underground parking for seamless, private arrivals and departures.
Everything has been designed around the rhythms of modern life, where mindfulness and productivity coexist rather than compete.
A Prime Location with Cultural Proximity
Room12’s address places guests just moments from some of Bucharest’s most significant landmarks, including the Spring Palace and Herăstrău Park — elegant reminders of the city’s rich cultural heritage. With Aviatorilor metro station nearby, the city’s broader energy remains effortlessly accessible, while the tranquillity of its prestigious residential area keeps the pace balanced.
Ultimately, Room12 is more than a boutique residence. It is a new model for luxury-first accommodation — one that understands the true needs of today’s high-performing individuals. Instead of grand gestures, it offers meaningful details; instead of opulence, it delivers intention; instead of noise, it cultivates calm.
Because here, luxury is not about excess.
It is about the quality of attention, the beauty of design, and the rare ability to focus on what matters most — while everything else is gracefully taken care of. Room12 invites guests to experience a place where comfort is purposeful, connection is effortless, and success feels naturally supported. This, as the team often says, is only the beginning.
To find out more about Room12, visit the links below:
Room12
Molière Street 12-14
Bucharest
Romania
Web: www.room12.ro
Tel: +40726296975
Email: welcome@room12.ro
Instagram: @room12_house