Plans for New Landmark Hotel in Barossa Valley Announced

22 Apr 2020
2 min read
A new $50 million six-star ultra-luxury hotel and day spa is set to open its doors in Seppeltsfield in 2022, announcing itself as an iconic tourism landmark in Australia’s famed Barossa wine region.

Nestled among the verdant vineyards in South Australia’s Barossa Valley, the new Oscar Seppeltsfield hotel is poised to attract flocks of international and domestic travellers to the region, boosting its economy and providing over 300 job opportunities once operational.

The exciting project is backed by a host of dynamic South Australian business front runners, who have seen a gap in the market for a luxury hotel offering in the area, to pair with its word-class wines. With over 800 000 day trips to Barossa taking place in 2019, the new hotel will afford high-end visitors the opportunity to stay, indulge and relax for longer.

The sumptuous hotel will boast 70 rooms across 12 stories, including suites and penthouses. Each room will have its own private balcony with breath-taking views across the Seppeltsfield landscape. Initial renderings reveal that the building’s ultra-modern design will rival that of the d’Arenberg Cube in McLaren Vale.

The top level will be home to a sky bar with panoramic views of the valley, while the ground floor will be home to the wellness day spa and fitness center with a private entrance to a relaxation space and infinity pool. A first-class restaurant, private dining room and boardroom will also form part of the hotel’s offerings. The property’s luxury hotel operator is still to be decided, with a tender process led by Hotellerie to take place soon.

The Seppeltsfield precinct also plays host to the Seppeltsfield Cellar Door and Centennial Cellar, 1888 Gravity Cellar as well as the award-winning Fino Restaurant, Jam Factory Craft and Design Studios, Vasse Virgin, Artisan Knife Making, Master Cooper and an artisan caterer. These are some of the additional attractions guests will have easy access to from the hotel.

Designed by Head Architect of Intro Architecture, Terry Boxall, the hotel takes inspiration from the history of Seppeltsfield winery and the wine barrels in the Centennial Cellar. Read the fully detailed design approach here. Its name is also an ode to the country’s vinicultural past, with its title coming from Oscar Benno Seppelt, an innovative visionary who revolutionised the Australian wine industry.

The developers’ vision is that the destination will become a national icon for South Australia – a Sydney Opera House for the Barossa if you will. Delicately positioned in the heart of the Great Terraced Vineyard, the surrounding serene landscape brims with century-old bush vines and is only a short walk from wondrous Seppeltsfield tourism village.

Seppeltsfield was lauded as one of the top 50 vineyards worldwide in 2019, and with the addition of this deluxe hotel, the venue should reach the top five in the years to come, significantly enhancing Australia’s international wine reputation.


To find out more on the project, visit the website or watch the video here.


Images © Intro Architecture.