Nobu Hotel and Restaurant Marrakech is a collaboration between Hivernage Collection, MC Hotels (the owners of the Nobu Hotel Marbella, Marbella Club Hotel and joint owners of the Nobu Hotel Ibiza Bay) and Nobu Hospitality, who will work together to transform The Pearl Marrakech into a Nobu Hotel and Restaurant which will open its doors in the third quarter of 2021.

The hotel will be located in the heritage-steeped Hivernage district, just steps from the historic heart of the city, various souks and the vibrant Djemaa el-Fna. Boasting 71 expansive guestrooms and suites, an array of contemporary dining venues and rooftop spaces, a 2 000 square-foot sumptuous spa and fitness centre, indoor and outdoor swimming pools and meeting and event space; the Nobu Hotel and Restaurant Marrakech is poised to be a true luxury lifestyle destination in the heart of the former imperial city.

King Mohammed VI’s “Tourism Development Strategy Vision 2020” plan is the driving force behind the influx of foreign investment in Morocco’s tourism sector and Nobu is excited to join the country’s dynamic hospitality sector. Ahmed Bennani, President of the Hivernage Collection said, “The partnership with Nobu Hospitality with the launch of the Nobu Hotel and Restaurant Marrakech will enable our existing Pearl Hotel to be taken to next level. It is further significant, as the launch in Marrakech will be the first Nobu Hotel in Africa. Marrakech as a destination fits seamlessly within the Nobu Hotel collection and we expect it will be embraced by locals and the strong base of European and US Nobu customers.”

Daniel Shamoon, Director MC Hotels comments, “We are very pleased that Marrakech will become a part of our growing collection of Nobu Hotels joining Marbella and Ibiza Bay. In a time when our global society and economies are fragile, we maintain our continued belief and commitment to hospitality.”

Trevor Horwell, Chief Executive Officer Nobu Hospitality comments, “We are excited to be working with Ahmed Bennani and his Hermitage Collection, and again with Daniel Shamoon and MC Hotels on this exciting project. An increasing number of hotel owners today want to maintain the integrity of their properties, whilst having an appetite to work with us to enable complete differentiation, revenue advantage, and leveraging our food and beverage prowess. The global health and economic crisis have underscored this, and with Nobu’s strong appeal to the local market as well as the international traveller, we are pleased to provide such advantage.”

The Hivernage Collection Group will be a great asset to the Nobu brand with its extensive resources and experience in the industry. The prestigious Hivernage Collection hotels are true jewels of the Moroccan luxury hostelry, ideally situated in the most exclusive areas of the kingdom. This five-star hotel collection includes Hivernage Hotel & Spa, The Pearl Marrakech, Riad Marrakech by Hivernage and Villa Palmeraie by Hivernage. It offers an exclusive set of terraces with stunning views of the medina, the Atlas Mountains, and the ancestral monuments. Hivernage Collection group also offers a world tour of flavours and cultures through famous restaurants, great signature spas, art galleries and much more.

MC Hotels, who are developers and operators of numerous 5-Star resorts in the United Kingdom, Spain, Latvia, Estonia, Morocco, and Bora Bora, will also bring their expertise to the new Nobu Hotel and Restaurant in Morocco. Their esteemed portfolio includes: Nobu Hotel Ibiza Bay, Nobu Hotel Marbella, Marbella Club Hotel, Golf Resort & Spa Puente Romano, El Lodge in the Sierra Nevada Mountains, Grand Palace in Riga, Schlössle Hotel and St. Petersbourg in Tallinn.

Named one of luxury’s 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury brands. The natural growth of Nobu Hospitality, built on service, image, and reputation, offers the complete spectrum of hotel, restaurant, and residence management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, with operations spanning five continents, the Nobu brand thrives in the world’s capitals as the ultimate destination lifestyle experience. Nobu Hotels have been awarded an array of accolades, and the newest hotel addition in Marrakesh will surely follow suit.

The Nobu Hotel and Restuarant Marrakesh follows the opening of Nobu Los Cabos and Barcelona in 2019 and the opening of Chicago, Warsaw, Riyadh, and London Portman Square which are to come this year. Nobu Hotels are in future development for Toronto, São Paulo, Atlanta, Marrakech, and Tel Aviv. Nobu is strategically focused on further expanding its global portfolio of hotels through a solid development pipeline. Head to Nobu Hotels’ website and Instagram page to find out more.