Leading Eco-Travel Brand Singita Unveils New Look For Luxury Lodge

17 Feb 2019
2 min read

One of the globe’s leading conservation brands has unveiled a brand new look for Singita Faru Faru Lodge in Tanzania. Situated within an incredible 350,000 acre private reserve, the transformation has turned the property into an ecological haven.

Preserving African wilderness for the past 25 years, Singita offers guests an exceptional safari experience with 12 luxury, award-winning lodges and camps across five regions in Africa. This stunning Tanzanian property is of course, no exception.

Drawing upon inspiration from the surrounding Serengeti region, the fresh look includes a new interactive kitchen and a full refurbishment of rooms and living spaces. A leader in sustainable travel, Singita, with the Grumeti Fund, has spearheaded conservation projects in the region such as the anti-poaching canine unit, the elephant collaring experience and the Serengeti Girls Run, raising funds for women’s empowerment projects.

Since its inception in 2002, the Grumeti Fund has invested funding as well as the commitment, energy and expertise of its team into supporting community projects with Singita. Together, the two have spearheaded projects like the Anti-Poaching Canine Unit, Elephant Collaring Experience and the newly established Serengeti Girls Run. In this partnership, Singita and the Grumeti Fund apply the best of tourism and conservation to create programs that benefit the local communities, wildlife and land of the Serengeti.

Singita is a conservation brand that has been preserving African wilderness for the past 25 years, offering guests an exceptional safari experience with 12 luxury, award-winning lodges and camps across five regions in Africa. In partnership with non-profit Funds & Trusts who implement strategic conservation projects in each region, Singita is preserving and protecting pristine land and wildlife populations, and helping to create economic independence within local communities surrounding the reserves.

Perched on a riverside slope with direct, panoramic views over the Serengeti, the unique lodge draws on cues from traditional African craft, combined with inspiration from Scandinavian simplicity. A simple colour palette of bone, ivory, nude and clay pairs perfectly with the surrounding environment bringing animals and nature to centre stage. Interiors Focus on minimalism, whilst natural textures and materials create cozy layers within the space. Filled with handcrafted furniture, the result equates to warmth, purity and clean, crisp geometry.

Following the revamp, the main living and dining areas have been expanded and now showcase an interactive kitchen adding a new dynamic to the dining experience. The open seating areas have been pulled forward, bringing guests closer to nature and the Serengeti to their fingertips. New central areas have also been added, including a Singita signature bar-deli, which encourages guests to enjoy drinks together, share a meal wherever suits them and take in their surroundings, in the breeze of a Sky Fan.

Apart from the twice-daily game drives, alternative activities on offer to guests at Singita Faru Faru include visting an anti-poaching observation post to learn more from the scouts about the vital conservation efforts that are in place in the reserve to protect the wildlife. Keen explorers can also take part in guided safari walks, relax at the spa, visit the boutique and gallery or enjoy wine tastings of some South Africa’s best labels with a private wine sommelier.

To find out more, please visit www.singita.com