Located at the crossroads of Europe and Asia, Istanbul has undergone a renaissance, being transformed into one of the world’s greatest cosmopolitan cities. A dynamic hub of fashion, film, design and music, Istanbul has become a must-visit destination. The W Istanbul, with its stylish semblance and premium hospitality, is a hallmark of this dazzling city.

In a city renowned for its domes and minarets, the W Istanbul showcases a fresh aesthetic, marrying vivid avant garde interiors with romantic Ottoman architecture in Akaretler, an intriguingly different district of cobbled streets and three-storey terraces. The Akaretler Row Houses’ history dates back to 1875, when they were built by Sarkis Balyan as ordered by Sultan Abdulaziz to be used as an annex to the Dolmabahce Palace and to accommodate the palace staff. The Balyan family was a dynasty of famous Ottoman imperial architects, whose largest and most important construction was the Dolmabahce Palace.

Nestled at the heart of Besiktas, a neighborhood abuzz with activity, W Istabul draws on the area’s fervor. Around every corner is a different local cafe and restaurant, serving up delicious delicacies and heartwarming service.  Start off by venturing to the local fish market and fresh fruit and vegetable stands, then stopping off for a refreshment at a traditional Turkish tea cafe before exploring the plethora of shops and doing some ‘retail therapy’. As the afternoon draws to a close, grab a cab to the nearby Nisantasi district, the “Soho” of Istanbul, to continue on the shopping extravaganza, and have a delectable dinner at one of the area’s incredible restaurants. With this itinerary, you’ll get a true taste of Istanbul.

W Istanbul makes coming home after a busy day in the city a real treat. Brimming with history and contemporary grandeur, guests are greeted with Marmara marble, Ottoman patterns and lighting to match your mood. Rooms and suites are adorned with stylish amenities, from flat-screen TVs to the signature W bed, gardens, terraces and cabanas, the W Hotel ensures guests are swathed in luxury.

Each rooms and suite exudes its own unique charm, from the secluded garden and spa bathtub of the Spa Studio Suite to the bedroom hamam, round bed and private terrace of the Extreme Wow Suite®; the alcove daybeds of the Fantastic Suites to the soaring ceilings and arched wooden frame windows in the Wonderful Rooms, all adorned with sumptuous furnishings and the latest amenities in true W style.

The W Lounge is a sleek centerpiece to a truly sophisticated and inspiring setting. Sit back and enjoy the best rhythms with Istanbul’s most cutting-edge DJs. With chill-out tracks during the day, and funky, electric and eclectic music after sunset, the W Lounge allows you to embrace the the vibrancy within a truly chic ambiance, while you savor every sip of a delectable W Signature Cocktail.

Detox.Retox.Repeat. Giving you the energy to look good, feel good, go longer, and stay later. The  fully-equipped FIT gym and Spa Soul on the hotel’s third floor is where you go to feel good and relieve stress.

With four Studio meeting rooms, up to 340 sq metres of space and capacity for up to 90, the hotel is ideal for small conferences, boardroom brainstorming and dressed to impress receptions, with an ornate private dining room for 12 as well as a variety of break-out venues. An added incentive is a regular programme of added-value benefits for meeting planners, from discounts to free rooms, upgrades, venue hire and meeting room wi-fi.

Both for business and leisure, the W Istanbul offers a total guest experience enveloping every sense with its vivacious DNA. Now it’s your time to steal the scene at W Istanbul. Go further, go longer and keep it fun!

To find out more, visit W Istanbul’s website.