This summer, the quintessence of Mediterranean charm and high-end perfumery come together in an unprecedented collaboration between BVLGARI Parfum and FIVE Zurich. Taking place from June to August 2024, the outdoor Social Pool at FIVE Zurich, Switzerland’s premier lifestyle and entertainment destination, will host an exclusive summer pop-up with the revered Italian brand.
Celebrating the launch of the new Chill & Sole fragrance from the esteemed BVLGARI Allegra collection, this one-of-a-kind experience promises to transform FIVE Zurich’s Social Pool into a sensory oasis, inviting guests to indulge in life’s simple pleasures. Inspired by the sun-soaked Mediterranean, the pool area will be infused with the spirit of Chill & Sole, which evokes moments by the sea, where thoughts are soothed under the sun’s rays. Created by master perfumer Jacques Cavallier, this captivating eau de parfum combines zesty Italian citrus with orange blossom, musks, and white amber, capturing the freshness and warmth of a summer’s day on the coast.
BVLGARI Parfum has been synonymous with exceptional perfumery since its debut in 2021, and the BVLGARI Allegra collection reflects the Roman jeweller’s artistry, transforming natural gems into olfactory masterpieces. Each fragrance in this collection is designed to be layered with a Magnifying Essence, allowing for a bespoke scent experience that embodies the passion and extravagance of Italian culture.
Likewise, FIVE Zurich is an icon of its own. Set against the urban backdrop of the vibrant city centre, the hotel is a place steeped in history and glamour — having hosted legends like Elton John and Rihanna. Now, it invites guests to revel in a BVLGARI Allegra-inspired scented paradise, where every element celebrates the radiance of summer. The festivities began with an opening party on 13 June, featuring unique fashion illustrations by Aldo Sacchetti. The season is set to continue until August with all-day pool parties, live DJ sets, and a menu of summer cocktails honouring the BVLGARI Allegra fragrances. Highlights include the Chill & Sole, a palate-pleasing blend of rum, elderflower, ginger, and fresh citrus; Fiori D’Amore, a fragrant fusion of Aperol, yuzu and raspberry; Ma’Magnifica, a sweet, floral concoction featuring gin, blueberry, and violet; and Passegiata, a fresh, creamy mix of tequila, spicy triple sec and orange. To round off the perfect sun-kissed day at the pool, there is a selection of refreshing popsicles in elderflower, mandarin, raspberry, and jasmine flavours available. Guests will also receive exclusive gifts and treats from BVLGARI Parfum, ensuring the memory of this immersive encounter continues to linger long after they have left.
FIVE Zurich not only promises extraordinary entertainment but also sumptuous accommodation and world-class facilities. This 149-key hotel boasts an array of sizable suites and ‘Amazing Rooms’, all offering either dazzling city views or tranquil forest vistas. As Switzerland’s only LEED Platinum hotel, it combines eco-efficient technology with unmatched luxury, including a wellness spa, multiple award-winning restaurants, and a rooftop nightclub. With its strategic location, the hotel also offers easy access to Zurich’s main attractions and is a mere 20-minute drive from the airport, all while being nestled amidst the Uetliberg plateau’s natural beauty.
From the stylish FIVE Zurich in Switzerland to the stunning FIVE Palm Jumeirah in Dubai and soon-to-launch FIVE LUXE at the Jumeirah Beach Residence, FIVE Hotels and Resorts has become a global icon for luxury travel. Each property is a testament to FIVE’s commitment to sustainable indulgence and top-tier hospitality, providing unforgettable experiences for discerning travellers worldwide — and this collaboration between BVLGARI Parfum and FIVE Zurich further reinforces this notion.
To find out more about FIVE Zurich and the BVLGARI ALLEGRA expereince, visit the links below:
FIVE Zurich
Döltschiweg 234
8055 Zurich
Switzerland
Web: zurich.fivehotelsandresorts.com
Tel: +41 44 456 55 55
Email: info@fivehotelsandresorts.com
Instagram: @FIVEzurich
Facebook: @FIVEzurich