Belmond Announces Hotel Re-openings

01 Jun 2020
2 min read
The LVMH-owned luxury hotel group has announced plans to restart its global operations. First to open will be the lavish Belmond properties in Italy, which are set to begin accepting guests from later this month. 

All 46 of the Belmond branded hotels, trains, river cruises and safari lodges have new protocols in place to protect the health and safety of guests. To keep international guests’ love for globetrotting alive until travel is once again possible, Belmond has also launched a new augmented reality filter, aptly named Travel Dreams, on Instagram. This filter virtually transports users to Belmond properties around the globe at random, sparking inspiration for future travel plans.

The filter begins by asking ‘Which Belmond destination are you dreaming of?’  and then proceeds to choose a destination for you. You may end up on the terrace of Belmond Grand Hotel Timeo overlooking Mount Etna; sitting in the Art Deco carriages of Venice Simplon-Orient-Express or laying poolside at Belmond La Residence d’Angkor. The brand has also created individual filters for each of their iconic properties for true wanderlust. The Belmond filter can be downloaded directly from the effects tab on Belmond’s Instagram account and on the individual property Instagram profiles.

The filter follows Belmond’s new Tomorrow Time Travel Pass initiative – a travel voucher that enables guests to begin planning their future travel adventures. With no expiration date and available to use across the collection, jet-setters will receive a bonus $100 voucher when purchasing a $500 gift card or a $200 voucher when spending over $1,000. The gift card can be purchased here.

A handful of Belmond properties in Italy, the United Kingdom and the United States will start to open their doors on 19 June 2020 for operation, and as this happens, the group will continue to closely monitor the latest guidance and regulations from governments and world health authorities to ensure guests’ safety and comfort. The list of the planned hotel openings is as follows:

For over 4 decades, Belmond has been redefining and reshaping the travel experience and aims to continue to do so with increased levels of health and hygiene excellence, along its trademark impeccable service. Uncompromising in its hygiene efforts, the group will have dedicated in-house experts working in close collaboration with leading health and hygiene authorities to ensure that the hotels are safe for guests. Find the additional details on their enhanced protocols here.

For those looking to experience a little more of Belmond from the comfort of their homes, the brand has also launched their online ‘Care Package‘. This dedicated resource portal allows guests to enjoy Belmond delights from home, from soothing make-at-home spa recipes and games to entertain, to uplifting cocktails and transportive music.


Images © Belmond Hotels