Anantara Hotels & Resorts has introduced the Anantara Grand Tour of Europe, a new itinerary designed as a fluid journey through some of the brand’s most distinctive properties. Framed less as a fixed route and more as a narrative, the experience invites travellers to move between destinations at their own pace—tracing a path from northern Europe to the Mediterranean, and ultimately to Rome.
Rather than following a traditional circuit, the Grand Tour is built around the idea of progression: shifting climates, contrasting architectures, and a gradual change in atmosphere. The concept draws on the spirit of La Dolce Vita, distilled through Anantara’s approach to hospitality—one that prioritises connection to place, local culture, and experiences that feel personal rather than prescribed.
The journey can begin in Amsterdam at Anantara Grand Hotel Krasnapolsky, where the historic Wintergarden—with its 19th-century glass ceiling—sets the tone for slow, considered mornings. From here, the city unfolds through curated experiences, from private access to a traditional diamond-cutting house to photographic walks that capture Amsterdam’s quieter details. A private screening at the Art Deco Tuschinski Theatre offers a more theatrical perspective, turning the city itself into a backdrop.
From the Netherlands, the route shifts to Dublin, where Anantara The Marker Dublin sits within the contemporary Docklands. Its reflective façade mirrors the surrounding water and sky, while inside, the experience is defined by a mix of modern design and city-facing views. Experiences here range from rooftop yoga to hands-on introductions to Irish culinary traditions, including baking soda bread and visiting a local smokehouse, alongside excursions into Ireland’s equestrian heritage at Kildangan Stud.
In Budapest, the atmosphere changes again. At Anantara New York Palace Budapest Hotel, ornate interiors—marble, velvet and sweeping staircases—offer a contrast to Dublin’s clean lines. The city’s spa culture provides a quieter rhythm, though guests can also take to the skies with an aerobatic flight led by Péter Besenyei, paired with a gourmet picnic showcasing regional produce. For a more grounded experience, there is the chance to learn Matyó embroidery with artisans from the village of Tard.
Further south, the Riviera introduces a softer pace. At Anantara Plaza Nice Hotel, overlooking the Baie des Anges, experiences shift towards the sea. Guided freediving sessions with world champion Arthur Guérin-Boëri offer a different perspective on the coastline, complemented by journeys along the Côte d’Azur by helicopter, yacht or car.
The final stop brings the journey to Rome. At Anantara Palazzo Naiadi Rome Hotel, set above the Baths of Diocletian and overlooking Piazza della Repubblica, guests arrive in a city where history and daily life remain closely intertwined. Here, the experience extends beyond the hotel itself, particularly with the launch of Anantara Concorso Roma (16–19 April 2026), a new event celebrating Italian automotive design and craftsmanship.
While the route provides a framework, the Grand Tour is designed to be adapted. Stops can be reordered or replaced entirely: Vienna offers a more structured, imperial counterpoint to Budapest, while Marbella or the Amalfi Coast introduce alternative interpretations of southern Europe, from golf-lined retreats to monastic calm overlooking the sea.
To support this flexibility, Anantara’s concierge team works with guests to tailor each journey, incorporating major cultural and sporting events along the way—from the Cannes Film Festival and Monaco Grand Prix to the UEFA Champions League Final and Vienna’s Eurovision Song Contest.
In bringing these elements together, the Grand Tour moves away from the idea of a fixed itinerary. Instead, it offers a more open-ended way of travelling—one shaped as much by individual interests as by the destinations themselves, where the emphasis lies less on distance covered and more on the experiences carried forward.
