For nearly 20 years, the Swiss-based company Gold Business Time has been the leader of gold and precious metals trading in Switzerland. In 2004, they decided to launch The Swiss Collector, a preowned luxury timepieces and jewellery business that would take the industry by storm. Today, The Swiss Collector has an extensive catalog of 120 luxury brands, 31 shops in Switzerland, and is about to lead the preowned luxury market in Switzerland.
FOUR Magazine went to visit Romuald Abela, Founder and CEO of The Swiss Collector, to find out more about the system behind the award-winning company.
How does The Swiss Collector manage to have the best and surest customer experience?
“The Swiss Collector (previously Montres et bijoux) was born in Switzerland in 2004, and thanks to the expansion of the preowned jewellery and watches trade, we have been able to grow substantially. Now, we have 30 shops across Switzerland in our portfolio and an increasing amount of requests from abroad. That is why a year ago we decided to rebrand the company in order to extend our activity to an international level with our new e-shop www.theswisscollector.com, shipping watches and jewellery all over the world. This also means having great relationships with our partners and perfect watchmaking expertise to position ourselves as a key player of this sector.”
What are The Swiss Collector processes before selling a timepiece?
“Each preowned watch or item of jewellery sold by The Swiss Collector is examined in detail to confirm its authenticity. This review includes an examination of the box, authentication documents, the watch movement, and other potential repairs, polish, or replacement of the strap if necessary. Then, our watchmakers make sure that our timepieces are in perfect condition for our customers. All of our watches come with a 2-year quality guarantee.”
How can I resell my jewellery or watch to The Swiss Collector?
“Alongside to our private clients visiting our shops, we are working with the biggest names in the industry both from the sell and the buy side. All our team members are trained 6 to 9 months before taking care of customers. Their expertise is the best guarantee to offer you the best possible price for each transaction.”
With our team and our professional network, The Swiss Collector offers an extensive catalogue of pre-owned brands, at the best price and for all budget year-round. Buying and selling a luxury watch or jewellery needs to be a trusted transaction.”
Horlogerie et Bijouterie The Swiss Collector
Rue de la Gare 39, 1260 Nyon