A Taste of the East End

21 Feb 2015
< 1 min read
The first in a series of four films showcasing London’s East End. Meet Jenny Rinkoff, a fourth generation baker from Rinkoff’s Bakery founded in 1911, located just a stone’s throw away from Qbic Hotel London City. This is her east end.

Are you areal Londoner?
Are you a local?
Do you know your neighborhood?

Jenny does.

Meet Jenny Rinkoff, the fourth-generation baker at Rinokoff’s Bakery, founded in 1911 on Jubliee Street in East London. The area is undergoing a lot of development; there are a lot of new restaurants, hipsters moving into the area and a spirit of investment and change is in the air. Jenny leads us through her London, giving us a real local’s insight into those changes and how the neighborhood is being affected. It’s a poignant and beautiful look at this side of London, from someone who grew up there, and who’s family is has been a staple for four generations.