Nestled along the picturesque coastline of Viareggio, Italy, the Grand Hotel Principe di Piemonte stands as a beacon of luxury, sophistication, and timeless charm. Included within the prestigious Leading Hotels of the World portfolio, this opulent five-star hotel, dating back to the early 1920s, seamlessly blends historic grandeur with modern elegance, offering an unparalleled experience for discerning travellers.
An architectural marvel in its own right, the hotel boasts a striking neoclassical façade that pays tribute to the Italian Liberty style of the late nineteenth century. Its distinctive silhouette, with sinuous lines and decorative elements, serves as a landmark on the Tuscany coastline. Even after undergoing a recent renovation, led by S+S Studio and Studio Archea, the hotel has maintained its historic charm while introducing modern touches.
As guests traverse the halls of this remarkable property, they will be immersed in a world where contemporary art harmoniously coexists with collector’s items, Venetian glass chandeliers, and gilded mirrors. The hotel’s aesthetic elegance pays homage to Italian customs and culture, attracting a discerning, cosmopolitan clientele. The Sala Chinese, inspired by Chinese motifs, and the Library, adorned with hand-made de Gournay wallpaper, showcase the hotel’s commitment to promoting cultural appreciation.
With the goal of making Grand Hotel Principe di Piemonte the luxury destination in Versilia for the years to come, Max Venturelli, the hotel’s General Manager, puts every effort into upholding the highest hospitality standards. With three decades of international experience working with Starwood and Marriott luxury brands, Max leads by example, inspiring his team and, in turn, creating a warm, welcoming and highly attentive environment for guests.
Catering to diverse preferences, the Grand Hotel Principe di Piemonte offers 80 lavish accommodations that effortlessly blend classic Italian charm with contemporary comforts. Guests can indulge in picture-perfect views of the Tyrrhenian Sea or the hotel’s verdant garden from their chosen abode, be it the Standard or Deluxe Rooms or Superior, Family, or Prince Suites. For those searching for something a little more luxurious, the hotel boasts an exclusive selection of one-, two-, and three-bedroom suites, Panorama Penthouses, and two exquisite Presidential Suites.
No matter their preferred choice, guests will enjoy the ultimate comfort in these sumptuous sanctuaries. Complete with stunning interior design, each accommodation features gold and mirrored surfaces, grand headboards, bespoke furnishings, warm textiles, plush curtains and soft carpets. Guests are even afforded the luxury of selecting their preferred type of pillow from the exclusive Pillow Menu.
The Panorama Penthouses, situated on the fifth floor, are ideal for bigger groups, offering an abundance of space and entertainment with their private mini-pools, expansive living areas, and breathtaking wrap-around views. Meanwhile, the two Presidential Suites, each measuring a generous 146 square metres, embody modern elegance, showcasing unique designs, deluxe furnishings, and an unwavering commitment to sophistication.
Located on the second floor, the Stefano Ricci-designed Presidential Suite immerses guests in a nautical-inspired concept, paying homage to a contemporary Great Gatsby, with continuous references to Stefano Ricci’s classic octagon shape. Meanwhile, the S+S Studio-designed Presidential Suite on the first floor captivates with a stylish black and white colour palette, complemented by marble, silk, and precious wood finishes. Extravagant amenities abound in the Presidential Suites, from super king-size four-poster beds to private wellness areas featuring sensory showers, saunas, TVs, and hydromassage mini-pools. The carefully crafted design extends to the study, living room, dining room, and bathrooms, where porcelain decorative features, hand-engraved crystalware, and fine Egyptian cotton linens add the final luxe touch.
Home to the only two-Michelin-starred restaurant on Tuscany’s coast, Il Piccolo Principe, Grand Hotel Principe di Piemonte is a haven for gastronomes. Executive Chef Giuseppe Mancino, who earned his stripes working under culinary luminaries Gualtiero Marchesi and Alain Ducasse, crafts exquisite and innovative cuisine that spotlights the region’s superb seafood and Mediterranean flavours using locally sourced, seasonal ingredients.
The Grand Hotel Principe di Piemonte takes pride in its commitment to eco-sustainability, which also extends to its culinary offerings. Chef Giuseppe Mancino sources fresh produce from the on-site biodynamic garden, ensuring a farm-to-table experience. This dedication to sustainable practices permeates every aspect, from food preparation to breakfast offerings, creating a gastronomic journey rooted in quality and environmental respect.
For a more casual dining experience, guests can visit the rooftop restaurant, Maitò Viareggio, which offers authentic local cuisine served with awe-inspiring sea views. Bar del Piccolo, meanwhile, is the perfect place to sample a tantalising tipple, with a menu jam-packed with innovative cocktails by Simone Corsini, The Vero Bartender Italia 2022.
Davide Macaluso, the hotel’s Food and Beverage Director, has extensive expertise in Italian and international wines, having built his career primarily at Four Seasons both in Italy and internationally. Additionally, he gained valuable experience working in several Michelin-starred establishments in Tuscany. Under his guidance, all the culinary offerings at the hotel are held to the highest standard, ensuring guests experience the best of Italian dining.
Situated in the heart of Piedmont, the hotel provides convenient access to the region’s cultural, culinary, and natural attractions. The hotel’s concierge service curates personalised experiences, allowing guests to explore Tuscany’s rich cultural heritage and natural wonders. Whether it’s a private wine tasting in the nearby vineyards, a scenic yacht excursion along the coastline, or a cultural tour through Viareggio’s historic streets, the possibilities are as diverse as they are enchanting.
For those who are instead interested in days filled with relaxation and rejuvenation, the Grand Hotel Principle di Piemonte boasts a world-class wellness centre complete with a fitness room, saunas, a Finnish spa, a Turkish bath, a Salidarium and sensation showers. The in-house spa focuses on holistic treatments, where expert therapists pamper guests with a range of revitalising therapies. Additionally, an outdoor pool and beautifully landscaped gardens offer serene spaces to unwind amidst the splendour of nature.
For the first time, the hotel will also remain open throughout the upcoming holiday season, only closing for its winter break on 4 January 2024. With a host of festivities planned, including exciting Christmas and New Year celebrations, guests can look forward to a fun-filled festive break right in the heart of the Versilia Riviera.
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