At the foot of Kronplatz, where the cable cars lift skiers and hikers into the Dolomites, Falkensteiner’s five-star outpost feels purpose-built for people who would rather lace their boots than linger in a lobby—though there’s ample reason to do both. Set directly at the valley station in Reischach near Bruneck, the 97-room Falkensteiner Hotel Kronplatz, a member of The Leading Hotels of the World, is the group’s flagship for mountain enthusiasts, a place that turns the rhythm of an Alpine day—first light, fresh air, aching legs, a well-earned meal—into its central design brief.
Matteo Thun, the Milanese architect who has long treated landscape as both palette and muse, steers the look: a contemporary interpretation of South Tyrol’s vernacular—wood, sand-toned plaster and planes of glass—so the building sits in quiet dialogue with the pastures around it. Indoors, earthy neutrals are lifted by seasonal colour notes and tactile textures, with daylight being treated like a material in its own right. Bea Interior, the South Tyrolean studio that shapes many Falkensteiner properties, realised Thun’s concepts with the ease of a longstanding collaborator.
Rooms and suites, most with balconies or terraces, frame the meadows and peaks through generous panoramic windows. There’s an oak-coffered floor underfoot, a walk-in dressing room that actually swallows the kit of active travellers, and well-thought-out bathrooms with double basins and a shower angled toward the view. In the top-tier spaces—Junior, Loft and Summit Suites—the comforts tilt decisively toward recovery: infrared saunas tucked by the windows, a freestanding tub in the Summit Suites, and—on some terraces—Finnish outdoor saunas for that bracing cool-down under the sky.
The hotel’s social heart is On the Rocks Bar, which doubles as a living room and meeting point; it spills toward a terraced courtyard and onto the 7Summit Restaurant. The open show kitchen keeps the experience unbuttoned and convivial, and the food has a clear point of view: breakfast is the “Active Mountain” spread, 85% sourced locally—cheeses, bread from Kronplatz, dairy, fruit and vegetables—calibrated for long days outside. Lunch is à la carte in a tapas style, and dinner brings two multi-course menus, with starters set down for sharing, a quiet nudge toward the camaraderie that mountain days tend to spark. The 7Summit idea threads through the menus, marrying South Tyrolean staples with dishes and aromatics inspired by Europe’s highest peaks. Hand-picked tastings—cheese, wine—appear in rotation, while open cooking stations keep the energy in the room.
Wellness is not a wing here but an altitude shift, a five-level Acquapura Summit SPA (1,400 square metres) built as its own volume and stitched together by a 12-metre indoor climbing wall. You can move from the fitness studio to a dedicated yoga room and on to a beautiful hammam, then step out to the 25-metre outdoor sports pool and summer lawn. Higher up there’s a bio-sauna and relaxation rooms tuned to the elements—water, air—before it all culminates in a 30-square-metre panoramic sauna, a rooftop pool and a sun deck with a 360-degree sweep of Kronplatz. It’s a progression that mirrors a day on the mountain, rising from effort to euphoria.
If Kronplatz is the hotel’s compass, the Experience Concierge is its guide. This is the first role of its kind within the Falkensteiner group, created to design tailored adventures that cut through the generic and get you onto the mountain with purpose—and sometimes with legends. Think sessions with local mountaineers, skiers or biathletes; routes and reservations shaped around the day’s weather; the insider-ish tweaks that turn a good outing into a great one. It’s a service that understands the real luxury of an Alpine stay: less preciousness, more precision.
Step outside and the numbers tell their own story: 120 kilometres of groomed slopes and seven distinct descents in winter; cross-country tracks and toboggan runs when the snow is right; hiking, climbing, mountain biking and golf once the thaw comes. Culture, too, sits on the ridge line—Zaha Hadid’s Messner Mountain Museum is one of Kronplatz’s most striking interventions, and worth plotting into any itinerary that balances exertion with ideas. With the hotel situated at 956 metres on a sunny plateau, the out-and-back is blissfully simple: clip in, push off, and return to base when legs or daylight give out.
Likewise, getting here is straightforward—about 3 hours by road from Venice, 2.5 from Verona, an hour and a half from Innsbruck—and once you arrive, you’re essentially on the lift. Rates for two in a Deluxe Double, including the 7Summit three-quarter board, start from €409 per room per night, with long-stay savings kicking in from five nights. For a house built around momentum, it’s fitting that staying a little longer is quietly encouraged.
Falkensteiner Hotels & Residences has properties across Europe, each with its own landscape and tempo; at Kronplatz, the brand’s ethos snaps into focus. This isn’t a hotel that asks you to choose between design, dining and days in the open. It understands that the best Alpine stays are about how well those pieces connect—and it’s tuned to make that connection feel effortless.
To find out more about Falkensteiner Hotel Kronplatz and book, contact the hotel using the below details:
Falkensteiner Hotel Kronplatz
Seilbahnstraße 1c
39031 Reischach/Bruneck (BZ)
South Tyrol, Italy
Web: falkensteiner.com/hotel-kronplatz
Tel: +43 50 991180 55
Email: kronplatz@reservations.falkensteiner.com
Instagram: @falkensteiner_kronplatz
Facebook: @falkensteiner.kronplatz