Hotel fitness has long meant one thing: finding time for the gym between meetings, meals and whatever else brought you away from home in the first place. Loews Hotels & Co is taking a broader view with Active Stays by Loews Hotels, a new portfolio-wide programme built around movement, recovery and maintaining healthy routines while travelling.
Launched across the group on September 9, 2026, the programme has been developed in partnership with fitness trainer Makena Rae. Rather than focusing on performance targets or structured training plans, Active Stays is designed to give guests different ways to move depending on the time, energy and inclination they have.
That could mean a ten-minute workout in a hotel room before breakfast, a run through a new city, a family walk or a recovery session after a long journey. The idea is simple: the routine should fit around the traveller, rather than the traveller having to reorganise a trip around exercise.
“At Loews Hotels, we’ve always believed hospitality is about enriching lives and creating moments of joy,” says Kristie Goshow, Chief Commercial Officer, Loews Hotels & Co. “Active Stays by Loews Hotels was created around a simple idea: movement, play, and wellness help us become happier, healthier versions of ourselves. Through our partnership with Makena Rae, we’ve developed experiences that inspire guests to embrace wellness in ways that feel achievable, enjoyable, and uniquely personal.”
“Whether someone is starting a new wellness journey, staying consistent with an established routine, exploring a destination through movement, or simply taking time to reconnect with themselves through yoga, Active Stays makes it easier to feel good while away from home.”
At the centre of the programme is a new series of in-room workouts created with Rae. Available through guest-room televisions, the equipment-free sessions have been designed specifically for hotel rooms and include targeted workouts, mobility exercises, bodyweight strength training and recovery sessions.
The format removes one of the more obvious barriers to exercising while travelling: time. Guests do not need to head to a gym or block out an hour in their schedule. Instead, they can fit a shorter session around meetings, sightseeing or the inevitable disruption that comes with flights and unfamiliar routines.
It reflects a wider change in what travellers expect from hotels. A Peloton survey conducted in March 2026 among more than 3,000 active travellers found that guests increasingly look for support across their wider wellness routines, including exercise, sleep, stress reduction and healthier food and drink choices. Sixty per cent said they valued fitness amenities as much as, or more than, other hotel perks.
Active Stays extends that thinking beyond the guest room. Individual Loews properties will offer their own activities and experiences shaped around their locations, encouraging guests to use movement as another way to explore the destination.
At Loews Regency New York Hotel, for example, the Run. Rest. Regency. Marathon Package has been created with runners in mind. It includes a US$50 daily food and beverage credit per room, a Central Park running map, a themed amenity and late check-out. Guests taking part in the marathon can also make use of a special carbohydrate-focused menu at The Regency Bar & Grill and recovery perks at nearby Ancient Aire Bath. During marathon weekend, the lobby will have a cart stocked with runner essentials, while complimentary branded pickleball paddles and balls are included for guests to take home.
In Texas, Live! by Loews – Arlington and Loews Arlington Hotel are joining the City of Arlington’s Walktober initiative this October. Guests and local residents will be able to pick up walking maps covering routes around the city’s sports and entertainment venues, museums and Mark Holtz Lake in Richard Greene Linear Park.
Loews Chicago Hotel, meanwhile, has created its own walking and jogging route based around Route 66. Beginning at the hotel, the self-guided route heads towards Navy Pier and the official starting point of Route 66 before taking in further landmarks linked with the Mother Road.
The programme takes a different form at Loews Atlanta Hotel, where the newly renovated exhale® Atlanta has expanded through a partnership with Salt Fitness. Guests can join Modern Pilates by Salt for reformer-based sessions, take part in coach-led Train by Salt strength and conditioning classes or use the Recover by Salt studio for contrast therapy, red light therapy and compression treatments.
That last element is an important part of Active Stays. Loews is placing recovery alongside exercise rather than treating it as an afterthought, with the programme built around two broad pillars: accessible movement and restorative experiences.
Food and drink will play a role, too. Properties are introducing refreshed options focused on hydration and protein, alongside grab-and-go snacks and seasonal dishes served through restaurants, lounges and in-room dining. The aim is to make it easier for guests to maintain familiar habits without turning a stay into a rigid wellness retreat.
For many travellers, wellness is less about dedicating an entire holiday to exercise and more about not having to abandon the routines that make them feel good simply because they are away from home. That is where Active Stays sits. A business traveller might choose a short mobility session after a flight. Someone visiting Chicago can turn a morning run into a tour of the city. Families can opt for a walk together, while those who have trained hard can put just as much emphasis on recovery.
In that sense, Loews is not asking guests to travel for fitness. It is simply making fitness, movement and recovery easier to fit into the way they already travel. Active Stays by Loews Hotels is now available across all Loews properties nationwide.
