A number of Hilton’s top brands are launching an exciting Clean the World Challenge in partnership with Clean the World, a global health leader dedicated to sustainability and water, sanitisation and health.

With Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton all set to participate, the new initiative is challenging hotel owners and Team Members to collect bars of soap left behind by guests.

The aim? All the collected soap will be recycled into one million bars of new soap by Global Handwashing Day (October 15) for Clean the World to distribute to communities in need. Now that’s a lot of suds.

“As one of the world’s most hospitable companies, we are always looking for ways to have a positive impact in the communities where we develop and serve millions of guests each year,” said Bill Duncan, global head, All Suites and Focused Service category, Hilton.

“Our hotels were among the first in the industry to participate in soap recycling and have remained leaders in the global hygiene revolution, making the world a more hospitable place by empowering our Team Members and guests to eradicate preventable hygiene-related illnesses.”

Clean the World’s mission aligns with Hilton’s Travel with Purpose initiative, the company’s corporate responsibility strategy.

The brand has huge eco-travel goals on the horizon. By 2030, Hilton commits to cut its environmental footprint in half to help protect the planet and double its social impact investment to drive positive change in communities.

Through its soap recycling partnership with Clean the World, Hilton has contributed to the distribution of more than 7.6 million bars of recycled soap, resulting in more than 2 million pounds of soap and amenity bottles being diverted from landfills.

Rather than being completely wasted, the discarded soap is crushed, sanitised and cut into new soap bars. Bathroom amenity bottles are repurposed for hygiene kits or recycled.

Through recycling these essential products, Clean the World are able to provide soap to those in need – ultimately preventing diseases and reducing mortality rates around the world.

For more information, visit HiltonCleansTheWorld.com.