The Tea Guild has bestowed 21 Awards of Excellence in this year’s Top London Afternoon Tea Awards 2012 to leading establishments in the capital.
The venues achieving this coveted Tea Guild award for recognition of their consistently exceptional standards of quality and tea service are:
Four Seasons Hotel Park Lane;
Grosvenor House Park Room & Library;
Sofitel London St James;
The Capital Hotel,
The InterContinental Park Lane;
Hyatt Regency London The Churchill;
The Montague on The Gardens;
The Royal Garden Hotel;
The Royal Horseguards Hotel;
Now in their 27th year, the acclaimed Tea Guild Awards of Excellence are seen as the ‘Michelin star’ of all tea awards, with leading tea rooms and world class hotels throughout London competing for the fashionable and renowned honour. Taking afternoon tea is a cherished experience steeped in British tradition and will be particularly popular in the capital this year as the British public and many of this year’s overseas visitors celebrate British traditions with the Queen’s Diamond Jubilee and the 2012 Olympic Games.
Commenting on the 21 ‘Awards of Excellence’ received in the capital, Irene Gorman, Head of The Tea Guild, notes: “Each year the judges’ task of choosing those who receive an ‘Award Of Excellence’ gets more challenging, as standards within The Tea Guild continue to reach new levels and this year’s London competition was no exception.”
“The Awards of Excellence to these leading establishments were presented in recognition of their admirable and consistently high standards of tea making, evident in the care and attentiveness with which they prepare and serve afternoon tea.”
She added: “In the Capital afternoon tea is now the most fashionable way to catch up with friends. It has become increasing popular be it after a busy morning’s shopping, a business meeting, for that special family occasion, a romantic date or a truly memorable experience for the bride to be and her girlfriends. More and more people are taking time out to enjoy that ‘very special afternoon tea moment’.”