On 15th and 16th September, the critically-acclaimed traders will park up on the cobbles outside Fifteen, Jamie Oliver’s restaurant, to create the brightest and best street food market that Britain has ever seen – a street food spectacular.
The Awards are the central happening at Fifteen Street - a weekend-long party celebrating the tenth birthday of Fifteen. The restaurant uses the magic of food to give young people a chance to have a better future through a pioneering apprentice program. With its creativity and forward-thinking approach, Fifteen and street food are the perfect fit – and 15% of the ticket price will go to the Jamie Oliver Foundation.
The finalists have been picked by the BSF’s nationwide team of food journalists and bloggers. But they will be judged on the day by a plethora of culinary talent including food writer and TV personality Gizzi Erskine, MasterChef winner and the co-founder of Wahaca Thomasina Miers, poster boy for the British street food revolution, Yianni Papoutsis and the actress and cookbook writer Fay Ripley. The Guardian columnist Richard Johnson, who wrote the book Street Food Revolution and founded the Awards, will keep them all in line.
“Street food is the most important food trend in Britain for years” says Johnson. “In the midst of a recession, we are coming together to eat in different ways. We just don’t want that starter-main course-dessert set-up any more. We want a bit of this and a bit of that. It’s why pop-up restaurants and supper clubs have been so popular. And it’s why everyone’s now into street food. With great food, amazing delivery and a bit of theatre, it really does have the capacity to make the world a nicer, more relaxed place.”
The BSFA started out in the heart of farming country – in Shropshire – and moved to Suffolk last year to join in the family fun of Harvest At Jimmy’s. “But in 2012,” says Johnson, “the year of the Olympics, it felt right to bring the Awards to London – it’s the epicentre of the street food revolution.”
This year’s Awards will take place at Fifteen, 15 Westland Place, London, N1 7LP from 15th-16th of September 2012. Tickets are available at £4.
© Images by British Street Food Awards